What Makes A Good Landing Page?
- Date: 2007-07-03 - Word Count: 412
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Whether youre putting up pay-per-click ads or sending promo emails or newsletters, your goal is to get your readers purchase your product or register for a service. These ads and newsletters, which contain links to your website, serve as a bridge between the user and your main web pages. However, many readers are disappointed when they found out that the page in which they were bridged into does not contain any useful information at all.
Yes, they are mere readers. But if you would like to convert these readers into buyers, it is necessary that you build a good landing page. Here are some helpful tips you might need in making readers get interested in your webpage and in the products/services that you offer.
Route your visitors to a specific targeted page. Unless your website is solely made for a single product, avoid redirecting your customers to your homepage. In this way, you wont make the readers stray away from the page that can lead them to purchasing the product or signing up for your service.
Create a call-to-action that stands out. Calling your readers to action means getting them to sign up for newsletters or to purchase the product and services that you offer. Links like Buy Now or Sign Up for a Newsletter must be set off in a different color or larger fonts.
Make a landing page with good scan-ability. Internet readers are not thorough readers. They usually scan your webpage quickly for information that will benefit them, so make sure that your titles and subheadings call your visitors attention. Bulleted lists are more preferable than long and tedious paragraphs.
Write in second person. Use pronouns like you and your to give emphasis to what your readers can benefit from your products or services. In this way, you can make your visitors feel that your priority is to meet their needs.
Make two or three versions of your landing page and test which among them works best. Test them using a web analytics program that allows you to run A and B tests. Such software alternates the version of your landing page as seen by your readers. The program tracks results for each version, so you can use the data to execute changes in the lay-out or contents of your landing page.
The bottom line is: creating an attractive ad and email campaign is crucial, but thats not enough. Good landing pages are the ones that do the job of converting your visitors into loyal buyers.
Yes, they are mere readers. But if you would like to convert these readers into buyers, it is necessary that you build a good landing page. Here are some helpful tips you might need in making readers get interested in your webpage and in the products/services that you offer.
Route your visitors to a specific targeted page. Unless your website is solely made for a single product, avoid redirecting your customers to your homepage. In this way, you wont make the readers stray away from the page that can lead them to purchasing the product or signing up for your service.
Create a call-to-action that stands out. Calling your readers to action means getting them to sign up for newsletters or to purchase the product and services that you offer. Links like Buy Now or Sign Up for a Newsletter must be set off in a different color or larger fonts.
Make a landing page with good scan-ability. Internet readers are not thorough readers. They usually scan your webpage quickly for information that will benefit them, so make sure that your titles and subheadings call your visitors attention. Bulleted lists are more preferable than long and tedious paragraphs.
Write in second person. Use pronouns like you and your to give emphasis to what your readers can benefit from your products or services. In this way, you can make your visitors feel that your priority is to meet their needs.
Make two or three versions of your landing page and test which among them works best. Test them using a web analytics program that allows you to run A and B tests. Such software alternates the version of your landing page as seen by your readers. The program tracks results for each version, so you can use the data to execute changes in the lay-out or contents of your landing page.
The bottom line is: creating an attractive ad and email campaign is crucial, but thats not enough. Good landing pages are the ones that do the job of converting your visitors into loyal buyers.
Related Tags: landing pages, landing web page, good landing page, tips on creating good landing page, create a good landing page, make landing page, building good landing page, content of landing page
Matthew is the founder of TheWebReviewer: Get Rich Quick Reviews, and NetWebVideo: Work from Home Free Membership. Matt currently resides in San Diego, CA and is married will two children and has been an internet marketer since 2006. Your Article Search Directory : Find in Articles
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