The Nintendo Wii gets the thumbs up from women
- Date: 2007-07-31 - Word Count: 384
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Since the launch of the Nintendo Wii in 2006, the gaming market has opened up to traditionally non gamers. Women in particular, who are typically not interested in shoot-em-ups or violent games but more for the fun, easy and non-confrontational type are now more likely to get involved with video games thanks to the Nintendo Wii. For many women, playing a meaningless game for hours is not something they have time for, moreover women play to achieve something.Games like sudoku, brain training games or general knowledge make them feel like they are achieving something by exercising their brains.
Video games publishers are working hard to target their games towards women and non-gamers and Nintendo have covered this nicely. The Nintendo Wii has the added appeal of ‘achieving something', being more physical in gameplay - just think of the calories you could lose while having fun - all from the comfort of your front room! The social side of gameplay with the Nintendo Wii creates another plus point also, as the whole family can get involved removing the ‘isolation' factor of other video games consoles.
The newly announced Nintendo Wii game Wii Fit, is set to be a hot seller amongst women and other usually non-gamers and its not hard to see why. Wii Fit is a full on exercise game set to give you more of a workout than Wii Sports. The game features over 40 different activities and is designed to keep you physically fit via a dedicated peripheral, the wireless Wii Balance board which comes with the game. Training falls into 4 different categories: aerobics, yoga, muscle conditioning and balance games. The calorie busting fun of Wii Fit could be used as a slimming tool which would be a move into the lifestyle category, so men, women, children and grandparents alike could all benefit while still retaining all the fun of video gaming. The Nintendo Wii obviously reaches areas of the market that other video gaming consoles do not, so its no wonder that the Nintendo Wii console has created such a buzz since its launch in 2006 and flown off the shelves for months after. It is thought that Wii Fit will hit our stores in early 2008 although Nintendo haven't given a released date yet.
For more information about the Nintendo Wii visit: www.compareconsoleprices.co.uk
Video games publishers are working hard to target their games towards women and non-gamers and Nintendo have covered this nicely. The Nintendo Wii has the added appeal of ‘achieving something', being more physical in gameplay - just think of the calories you could lose while having fun - all from the comfort of your front room! The social side of gameplay with the Nintendo Wii creates another plus point also, as the whole family can get involved removing the ‘isolation' factor of other video games consoles.
The newly announced Nintendo Wii game Wii Fit, is set to be a hot seller amongst women and other usually non-gamers and its not hard to see why. Wii Fit is a full on exercise game set to give you more of a workout than Wii Sports. The game features over 40 different activities and is designed to keep you physically fit via a dedicated peripheral, the wireless Wii Balance board which comes with the game. Training falls into 4 different categories: aerobics, yoga, muscle conditioning and balance games. The calorie busting fun of Wii Fit could be used as a slimming tool which would be a move into the lifestyle category, so men, women, children and grandparents alike could all benefit while still retaining all the fun of video gaming. The Nintendo Wii obviously reaches areas of the market that other video gaming consoles do not, so its no wonder that the Nintendo Wii console has created such a buzz since its launch in 2006 and flown off the shelves for months after. It is thought that Wii Fit will hit our stores in early 2008 although Nintendo haven't given a released date yet.
For more information about the Nintendo Wii visit: www.compareconsoleprices.co.uk
Related Tags: fitness, women, exercise, yoga, video games, aerobics, nintendo wii, nintendo wii games, wii fit, wii sports
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