History of Network Marketing
If we think back to the time when MLM got first introduced to the world of business, many people would have not given it a chance to survive. In recent years MLM has increased its acceptance in particular because of the recessions that we experienced, which are always good network marketing times. Anyhow this profession has still a fair bit to go, to be fully accepted in our society.

Technological Change
Since the beginning of network marketing we continuously have witnessed the evolution of technological change, which made the application of network marketing to connecting to as many people as possible much easier, especially on a global scale. Anyhow, the technological innovations we are currently experiencing are the most powerful ones that we have ever seen.

These technological shifts have made the daily business of MLM professionals much easier. Many people argue whether or not the traditional way has been superseded by the new-age of network marketing, which I consider to be a false perspective. It rather has broadened our potentiality to applying different strategies that ultimately drives our success

The current mindset in network marketing
Even though the technology has moved on and demands a change of approach and attitude, many network marketers still only teach the traditional strategies of connecting to people face to face, utilizing their own circle group of influences through cold prospecting strategies, such as cold calling, etc. But why not utilising the entire playing field in network marketing, in particular if you have not achieved your desired goals yet?

Traditional strategies are absolutely viable and should be practiced, from a mindset perspective but we highly recommend in the beginning to build a MLM business by utilising the personal connections because of its credibility factor and effectiveness regarding the duplication process.

The online market and a new possibility
But what happens once the warm market has been exhausted, the desired go-getters have not been found, the 3. party referral market has not worked out and a reluctance to speak to people you do not know (cold market) is the case, is this the end of the road?

Traditionally maybe! But not by having a "new-age MLM mindset". Jonathan Budd, an amazing 25 year old kid and highly successful entrepreneur has truly been able to open MLM veterans up to new heights and empowered tens of thousands of new comers to simply take a different approach, towards the online market!

Some people call it attraction marketing, I like to perceive it as an advanced strategy about capturing audiences that would have never been reached by old-fashion methods. Millions of people are using the internet as a means to finding or investigating new opportunities in the market place. We simply cannot deny the potentiality about the online market, to sponsor people into our organizations and ultimately to capture market share literally on autopilot. I certainly would argue that the network marketing times and possibility to making it happen has never been better.

Conclusion
Having said that, network marketers often do not have the knowledge or simply do not know about these strategies, as over generations the uplines or mentors have taught a particular model that has been proven to be successful, to their downlines.

But it might be simply time to look from a new perspective to really thrive again.