We Haven't Used Those People Up Yet...
- Date: 2006-12-03 - Word Count: 429
Share This!
"The challenge of success in the network marketing world is not about 'how do I change the worldview of people who are biased against me?' it's 'how do I find the people who are biased for me?' because we haven't used those people up yet."
So said Seth Godin to John Fogg in an interview last December.
Let's divide people up into three groups:
1. Biased against network marketing (mlm – multilevel marketing)
2. Biased for network marketing
3. Open, no opinion about network marketing
Anyone who's been in the business more than a week knows the futility of changing the minds and worldview of people who are biased against it, and who think that only low rent people do it.
Of those biased for it, many are in the business, or inclined towards that sort of business – i.e. building up people networks. So they're ours to lose by the way we talk about, promote and practice the business. Many people quit because they do not want to be perceived as taking advantage of or harrassing others, the way some networkers do.
Then there are the undecideds. This the group includes many people who would at least buy a product or service from a NM member, provided the person doesn't drive them away with strong-armed tactics or by insisting on bringing up the business – you know, selling to their friends.
Undecided story.
Lulu, 5 years in the business but not yet very successful, talked to a Ms. Undecided last week about her product, which has helped her. Lulu told Ms. U her personal product story, and the Ms. U. said she'd like to see the product. They made a date for next week…
The next day, Ms U called Lulu and said, "Say I don't want to sell this, or have home parties, ok?" (She'd obviously told someone else about this.)
Lulu: OK. No problem.
Lulu excitedly told her upline about the upcoming appointment, and asked for any tips. The sponsor told her to 1) bring all the scientific data for the product, so she could explain it all and 2)be sure to tell her about the business.
She came to me for advice about what she should tell her potential customer now.
What would you tell her? And how should she deal with her sponsor who of course will be calling to find out what happened?
Use the comments below. Give your reasons, and how long you've been doing the business.
Think of how many millions of undecideds there are for us out there to drive away and turn into the biased against camp, or win over or at least keep undecided.
So said Seth Godin to John Fogg in an interview last December.
Let's divide people up into three groups:
1. Biased against network marketing (mlm – multilevel marketing)
2. Biased for network marketing
3. Open, no opinion about network marketing
Anyone who's been in the business more than a week knows the futility of changing the minds and worldview of people who are biased against it, and who think that only low rent people do it.
Of those biased for it, many are in the business, or inclined towards that sort of business – i.e. building up people networks. So they're ours to lose by the way we talk about, promote and practice the business. Many people quit because they do not want to be perceived as taking advantage of or harrassing others, the way some networkers do.
Then there are the undecideds. This the group includes many people who would at least buy a product or service from a NM member, provided the person doesn't drive them away with strong-armed tactics or by insisting on bringing up the business – you know, selling to their friends.
Undecided story.
Lulu, 5 years in the business but not yet very successful, talked to a Ms. Undecided last week about her product, which has helped her. Lulu told Ms. U her personal product story, and the Ms. U. said she'd like to see the product. They made a date for next week…
The next day, Ms U called Lulu and said, "Say I don't want to sell this, or have home parties, ok?" (She'd obviously told someone else about this.)
Lulu: OK. No problem.
Lulu excitedly told her upline about the upcoming appointment, and asked for any tips. The sponsor told her to 1) bring all the scientific data for the product, so she could explain it all and 2)be sure to tell her about the business.
She came to me for advice about what she should tell her potential customer now.
What would you tell her? And how should she deal with her sponsor who of course will be calling to find out what happened?
Use the comments below. Give your reasons, and how long you've been doing the business.
Think of how many millions of undecideds there are for us out there to drive away and turn into the biased against camp, or win over or at least keep undecided.
Related Tags: marketing, network marketing, kim klaver, klaver, direct marketing, sales training, motivation
Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Internet Marketing, Learn why teleseminars are one of the best ways to build your business.
Holding live workshops and seminars are a good way to build a business. However due to current e - Ultimate Tag Ranker Review
There are tons of products on the internet today that try to guarantee you top results in Goog - Affiliate Marketing Question: What is the Big Picture View of the Affiliate Marketing Business?
There is a system in operating successful affiliate marketing and it is important that you understa - Affiliate Marketing Question: What Kind of Email Message Do I Need to Send to My Subscribers?
Once have you already decided on the market and the product that you are going to promote, the next - Affiliate Marketing Question: What is the Cheapest Way to Start My Business Without a Website?
Many new affiliates make use of the affiliate marketing business model as they will be able to star - Affiliate Marketing Question: Should I Invest Into a Paid Autoresponder Services?
A successful affiliate marketing business will make use of different tools and resources in order t - Affiliate Marketing Question: Does it Take a Lot of Time to Do This Business?
You should be aware that the affiliate marketing model is a real business which will requires you t - Protecting Your Online Assets - Affiliate Programs
If you have an online business, or even a "bricks and mortar" business with an online presence, the - Affiliate Marketing Survival Skill: Checking The Sales Conversions Of The Merchant Website
Are you convinced to buying the products after you have read through the sales letter? This is a ver - 6 Steps Towards Starting An Affiliate Marketing Online Business
A lot of people around the world are making money by promoting affiliate marketing programs on the I
Most viewed articles in this category:
- How Many Internet Marketing Secrets Can There Possibly Be?
Having the word secret in your headline has actually been proven to work but man I'm sick of seeing - Making Extra Money
When the money heaps up, men and women commonly probe for ways of creating additional currency. This - Are We Abusing Word Of Mouth?
In a piece called Ponzi, Pyramids, MLM, Ads and WOM…(WOM=Word Of Mouth), Seth Godin writes: - Which Dance Do You Do?
When someone asks a network marketer, "So, how do you make money?" or "What do you do?" the dancing - Where All Think Alike, No One Thinks Very Much.
Wonderful reminder from Walter Lippmann. That said, here's my question: Why don't we promote c - Benefits Of Directory Submissions
Achieving good search engine visibility has become a necessity for every website today. Hundreds and - How To Use A Single Review To Skyrocket Your Affiliate Internet Marketing Traffic Conversion
If you've been trying to increase your return on investment and make some affiliate sales but can't - What Great Supervisors Do Differently
Great supervisors work directly with the people who do the frontline work of the company. They are t - Internet Marketing: The Five Essential Tools You Need
Since the rise of the Internet, people have been taking advantage of this technology, they have been - Make Easy Money Fast By Placing Ads
You can make easy money fast by placing ads . Whether you are promoting a new business opportunity
