The general consensus is the site ranked first in search results will get more clicks then the site ranked second and so on. While this is generally true, there are ways to have readers gravitate to the second or third position. It all has to do with meta titles.

The internet has been around long enough now that certain sites are simply going to dominate the top rankings. For instance, your chances of jumping to number one in the search results for real estate are pretty slim unless you are willing to put in a good ten years or so of maximum effort.

In many niches, the sad fact is there is now one dominant site in the rankings, the one that has been around forever. Happily, the other sites in the top five are often less well established. This presents you with an opportunity to jump into the top five. In doing so, there is also another technique you can use to get readers to skip over the sites ranked above you and click through to your site.

Swiping traffic from the sites above you sounds like an unethical thing. To be blunt, I am not talking about doing anything to the other sites, using robots or whatever the latest, greatest scams are. Instead, I am talking about using your meta title to do the job. It is all in what you write.

The first step in writing a killer meta title is to take a look at what the other top five sites are doing. You will see one of two things. They will mostly have the exact keyword phrase you all want to be ranked under or they will have a collection of two and three word keyword phrases. You can make your site more attractive by differing from either of these approaches.

If the other sites in the top five are using the single keyword phrase as a meta title, you should do the same with one addition. Think about the unique selling position of your site. What is your hook? What element of it can you add to your meta title to make it stand out. Do you offer a free trial? Then put it in the meta title. Rush delivery? Put it in. You are trying to stand out from the heard by offering something to the viewer that the others are not.

In many cases, the top five ranked sites will have a meta title that consists of thirteen or so keyword phrase. The title doesn't really convey any message. It is just designed to get the site ranked under a variety of keyword phrase. By taking this approach, the site fails to convey any selling position to viewers, unique or otherwise. In such a situation, a good strategy is to use the sole keyword phrase you are focusing on. If the keyword phrase is "real estate listings", then that should be your meta title. Again, it makes you stand out and increases the potential of people picking your listing out of the heard and clicking through.

Tweaking your meta title can seriously improve the number of visitors your ranking produces. That being said, make sure it is not misleading. Whatever you put in your title had better appear on the page that the viewer clicks through to.