4 Steps to Master Search Engine Optimization
The first step is to understand what is advised by the search engines. It is highly recommended to read the Google Webmaster Guidelines for a set of basic requirements on how Webmasters should go about designing and optimizing their websites. This set of guidelines also include techniques that should be avoided by the Webmasters such as keyword stuffing or doorway pages.
It is not necessary to go through all the documentation from the search engines. Reading the guidelines from Google is enough as it is the current search engine that brings in most of the traffic. In addition, optimizing for Google is equivalent to doing the same thing for Yahoo and MSN.
The next important step is to read and learn more from expert Search Engine Optimizers. This can be achieved by reading articles or books written by them. Peter Kent, Dave Taylor and Aaron Wall are the experts in this domain and reading their books will certainly help to understand how to employ useful techniques in optimizing a site.
Gaining knowledge from reading books is slower than what is happening on the ground today. Therefore, the next major step is to participate in the online forums and interact with other Webmasters regarding Search Engine Optimization. One popular Webmaster forum is DigitalPoint, this forum always has a huge amount of Search Engine Optimizers online helping each other and sharing valuable latest information. Another benefit for joining such forums is that people can also learn from the mistakes made by others and thus, making the learning more efficient.
The last important step is to experience the whole optimization process ourselves. Search Engine often changes and updates their algorithm so as to pull out the most relevant results to the users. Thus, Webmasters have to keep monitoring their rankings and build incoming links. As incoming links are very important in search engine optimization, the Webmasters have to keep attracting links to their websites so as to achieve a high Search Engine Result Position (SERP).
To conclude, the above four steps are equally important to start off Search Engine Optimization. However, Webmasters should focus on creating interesting and useful content for the visitors and the links will come in no time.
Related Tags: search engine optimization, link bait, seo ebook
KC TAN is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC owns the Free SEO eBooks site and the popular Text Link Investment site, LinkVestor.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- What is the Google PageRank: An Easy to Understand Introduction
THE GOOGLE PAGERANK EXPLAINED SIMPLYA common question amongst website owners is, "How is the G - 3 Easy Way to Get Edu Baclinks
Education websites are the most trusted websites on the internet and if you've got backlinks on thes - How to Launch Your Own SEO Company
Having knowledge and experience about search engine optimization doesn't really mean it's goin - Ethical SEO optimization always pays stable search engine rankings
Normal 0 false false false MicrosoftInternetExplorer4 /* Sty - Five Easy to Make Mistakes That Keep Search Engine Robots Away From Your Website
Search engine robots are very simple software programs. If an indexing robot cannot find the conten - Generate an Intelligent Set of Link Building Services
Link building can be best defined as the most suitable way of promoting a website, however, at the - It's Time to Develop Intelligent SEO Content Writing
Creating appropriate, value content is significant for a website to get listed on the search engine - Does Your Website Have No or the Wrong Sitelinks in Google?
What are Sitelinks? Sitelinks are additional links below the description and the URL of a web page - Search Engine Optimization and Spam - How Will You Know That?
There is a fine line between proper search engine optimization, and what a search engine will consi - 9 Steps for Making Money Online
I've outlined a step by step marketing process flow, and more, on how to setup an online Money Mark
Most viewed articles in this category:
- Free Search Engine Optimization Tools on the Internet
As I run across tools and websites that I find particularly useful for software and high tech compan - SEO Explained
Search engine optimization is part science and part art. How well it is done has a lot to do with t - SEO - Choosing Blog Fonts and Colors
Part of having a cohesive blog design is to choose one or two fonts and two to four colors and stick - How "Blog-and-Ping" Can Boost Your PageRank
"Blog and Ping" is a term that refers to a technique where you make a post on your blog, and using y - Top Ranking SEO Secret
Most web programmers and designers now have a good idea of how to optimize their site using on-site - Affordable Seo: Where Do I Start To Optimize My Website?
The Starting point is clear. Understand what your main competitors are doing. That is Right! If you - Off Page SEO: The Importance Of Incoming Links And Search Engine Optimization
Off page SEO: The importance of incoming links and search engine optimization Off page seo an in - Stop Chasing the Search Engines and Get Better Traffic
Search engines are mysterious and unpredictable. One day you might be on the top of the SERPs and t - How To Get Search Engine Traffic From Kenya in Africa
Traffic from Kenya and Kenyans via search engines like Google basically means unlimited traffic and - Why Search Engine Fail
Imagine asking a stranger for directions to a clothing store. Chances are, the stranger will