Advertising plays a vital role in the success of a business, product or service. Various forms of advertisement have different impacts on different kinds of niche and market. Choosing the best and suited mode of advertisement for your product, or service is a smart move.

Although advertising, like pay per clicks, can be effective in promoting your website, it can quickly become expensive. By focusing on creating quality content for website, and then promoting that content, you can continue to drive traffic to your website for years to come.

Writing an Ebook or creating Articles can be done easily. These lessen expenses that may be incurred. There are five strategies that you can implement in your business that will not only create a content strategy for you but will also create a very effective marketing strategy. These strategies will only require a few hours of your time each week. It also helps generate traffic to your site.

Articles

Articles do not only brand you as an expert but are also a way to create quality content for your site, and search engines love content.

Blogs/RSS

Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content.

Press Releases

Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories.

Search Engine Optimization

Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, that creates back links pointing to your site.

Free Ebooks and Reports

By writing and giving away free Ebooks and reports, you give visitors an incentive to visit your website.
These five strategies have been used by Internet marketers to achieved high returns for their products or services presented.

Moreover, another way of promoting your business or site is by using Pay per Click (PPC), though it may require expensive transactions.

What is PPC anyway? Pay per click search engines also known as Pay per Ranking, Pay per Placement or Pay per Position provides web site owners the opportunity to buy their way to better positions on search results pages. Pay per click advertising on search engines allows you to choose keywords you would like your site to appear for when a search is performed.
A very important point to keep in mind with Pay per Click (PPC) is you must test, test, and test some more. Don't start off with a major investment. Start with the minimum and see how the search engine performs in terms of the traffic it delivers and how well that traffic converts into paying customers.
The Pay per Click Guide provides an overview of several pay per click programs on offer. Each program is reviewed using the following four criteria:

o Price
o Traffic
o Interface
o Extras

One of the main appeals of PPC is the level of targeting available to advertisers. PPC evolved as a better option to CPM (cost per thousand impressions) advertising that was the original metric used to sell advertising on websites.

From the user point of view PPC advertising is not easy to come to grips with initially but will reward those marketers that spend the time learning to use the system and optimize their campaigns.