How E-Mail Newsletters Can Help Your Business
You may find now a favorite website offers an RSS feed, so you can subscribe to certain articles or news. Some sites might release a regular podcast of information. A music group, for example, can now provide entire songs for listening enjoyment rather than ten-second clips. Message boards, chat rooms, and social networking options allow for more interactivity with site visitors. Yet for a site that does not require so many bells and whistles there is still a way to keep in touch and remain effective in marketing. A well-designed, opt-in e-mail newsletter is just the ticket for the small business, book author, or consultant who seeks to expand reach.
If you enjoy writing, then creating a monthly or twice-monthly newsletter to send to regular visitors will provide you with a strong creative outlet for your skills. More than that, it enhances a personal voice that may not always be detected on your website. There are many advantages to offering visitors to opt-in to regular e-mail correspondence:
E-Mail Newsletters Are Fun! Like writing a lively letter to your grandmother, or addressing a multitude of admirers, the e-mail newsletter allows you to create an endearing persona for the purpose of marketing your books, music, or products. Fill your newsletter with personal anecdotes about your business or writing, brief histories of how you came up with your best ideas, or inspirational vignettes for your readers to live by.
If your website sells cookies, share a recipe. If you are a novelist, talk about a recent book signing or write about another author you admire. If you are a consultant, talk about what motivates you to help others. Taking the time to write one newsletter a month of quality content can work wonders for your site's traffic.
E-Mail Newsletter Are Inexpensive! Unlike hardcopy newsletters, which can become costly with production and postage expenses, the e-mail newsletter takes only the time to write, edit, and distribute. Whether you wish to create one in text or using an HTML template, you can find a suitable text editor like Notepad or HTML editor freeware to create your masterpiece. Distribution is a snap, too, when you utilize a third party site specializing in such communications. Yahoo Groups, for example, allows users to set newsletter options, so you can collect e-mails and send your newsletters out with one click of the mouse. If you are looking for something more professional to suit a business, a quick Internet search will lead you to helpful freeware or shareware designed to handle bulk mailings. The simple act of setting up a script on your website (and tutorials for this sort of thing are available online) to allow visitors to opt into an e-mail newsletter can be a boon for your Web enterprise.
E-Mail Newsletters sell! The personal touch and genial quality of a newsletter can enhance your products, books, and services. Let the content you create for site visitors draw them into the finer, unique attributes of what you have to offer. A consultant may wish to include stories of how his/her expertise led to great success for clients, while a book author can share fan mail from readers about how his/her book was an inspiration. What is so special about your book, your music, your products that people have to have them? Flesh out the finer points for copy that not only entertains, but sells, too.
In addition to your own items, offering a newsletter increases your opportunity to earn income in other ways. If you are familiar with Internet affiliate programs, you will know that many companies that affiliate offer creative and affiliate links designed especially for e-mail marketing.
Let's say you write a monthly newsletter about your mystery novels. By joining affiliate programs of national bookstore chains, you can advertise your book for sale through these outlets and provide readers with the affiliated URLs. As readers buy your books after clicking through these links, you get the royalty AND the affiliate fee associated with the link. But it doesn't have to stop there. Say your mystery novels are centered around a particular theme, perhaps your sleuth is a pastry chef. You can join affiliated programs associated with products your sleuth might use. Mix up the links with some compelling content and your simple newsletter is a potential moneymaker!
Yet, it doesn't happen overnight. To win readers, you have to dedicate yourself to writing the content and enticing first-time subscribers to become regular customers. More importantly, have fun with the newsletter. Make readers feel at home with your style, and they will want to keep coming to see what more you have to say.
Related Tags: internet, email marketing, email newsletters
Kathryn Lively writes for Compuslim, custom fit weight loss for everyone. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Email Articles - All The Reasons To Play Nintendo Wii
The Nintendo Wii is a fine system that has people of all ages playing it. From small kids to seniors - Computers, Can Your Email Address Account Ever Expire?
"Just because a person has an email account doesn't necessarily mean that they are an active ema - Email Marketing: sending HTML VS sending text emails
HTML or Text Emails for Email MarketersThe idea of what type of email to send to one's recipie - Spam Checkers More Important than Ever
Ask anyone you know if they like spam and they will probably give you an incredulous look. Now - Link Popularity, How to Building an opt-in email list the right way
Imagine if you had a list of 10,000 names and addresses of people who agreed to opt-into your ph - Email Marketing and Your Small Business
Your small business needs email marketing to survive and save money on advertising. In general - Small Business Marketing Tips
When it comes to small business marketing there are several things that must be kept in mind. - Email Evolution and Relevance of Email
Today when people open their email inbox they want to see emails from co-workers, friends, fam - Business, Use Adsense Templates For Your Squeeze Page
One of the things you need when you start an online business is a list. You have heard the old s - In Just One Day, We Made Over $4,000 Using Mailloop!
The PROBLEM is, unless you automate your email chores early in your business lifecycle, what you're
Most viewed articles in this category:
- Email Overload
Email overload is such a big problem that I believe your Site Pro News subscribers would love to rea - How To Use An Autoresponder On Your Website
Ok, so you have a great product and people are visiting your site, but perhaps even though they are - Bulk Emailing - Is it Really Such a Good Idea?
A couple of years back there used to be ads all over the place advertising bulk email software. Thei - Get Your Emails Read: The Key Points
If you have an email list then you will realise that in order to leverage that list for profit, you - Etiquette For Effective Email Marketing
It's an old, old saying, but it's true: you only have one chance to make a good first impression. - Why is your 'from' Address so Important for Email Deliverability?
1) From name is not always displayed AOL only shows users the from address, not the from na - Building Target Opt in List and Affiliate Marketing
Would you like to find out what those-in-the-know have to say about list? The information in the art - Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the bas - The Reign of Spam Continues
Spam has turned into an out-of-control monster. The amount of junk email being sent in cyberspace ha - Highly-targeted Opt in List Building
When most people think of targeted list, what comes to mind is usually basic information that