When it comes to choosing the right marketing method for your business, you might find yourself in a hard position. Sure, you might discover that, luckily, there are many existent methods, still, usually just only one budget… And you will soon discover that marketing one product or service is usually an expensive campaign, or forces you to use advertising ways that are not exactly fitting your business goals.

No matter the field, there is one common feature among companies: we all became more sophisticated and price sensitive. And so is our client! The general tendency in business is to receive maximum quality and at a best price.

Can dazzling your exhibitors and attendees or your business, in general, be actually something easily to achieve? Yes, if you have the key, two-way communication method.

In order to "catch" the client in the right spot and at the right moment, many companies use today the direct selling method also knows as 1:1 (one on one) sales approach.

1:1 sales approach can be made thorough telemarketing (on the phone) through emails and also "face to face" by providing the opportunity for the client to - try, feel, taste and smell your products.

Picture this familiar scene: you are walking in the supermarket, when suddenly an attractive woman comes and offers you to try today (and you must try it today!!) the new product from … It can be annoying but researches showed that it actually works. Most of the clients prefer to try one product, before they decide to buy. The reason for that is to minimize the risk by buying something they don't know. It is even easier when it comes to kids…

So we have a wining method to present our benefits to the world, the only thing left is to do it right. Taking a few beautiful samplers is not enough-it's a campaign and it is worth to take it seriously

"It happened to me before…the clients ask for a few "kids" to give away flyers. I respect it but I really believe you should put more when it is about your brand. Does a teenager fit your brand? " says Osnat Peled, the marketing manager of Mentor Pro Market. "A real promoter needs listening and organizational skills, charm, and, of course, style. They need to focus both on exhibitors and attendees."

Finding the right person who can attract more clients and potential buyers in order to try, taste and feel your products is, in fact, the key in this particular case. What counts here is how well trained are the promoters. Well-trained promoters collect "hot leads", smile and show anywhere how good your company and services are.

The task should be specific to each campaign. First decide:

• Do you want to create awareness?
• Do you want people to try your products?
• Do you want to collects leads?
• Do you want to provide information?

Each and every task demands a different approach and a different manpower. After establishing your needs it will be easier to define the profile of the promoters and samplers you need for your campaign.

Direct marketing can be a wonderful way to expose your brand and fast, it is also not very expensive in terms of price per benefits, now what's left is to do it right and to do it right at first try.