Banner Ad Tips and Techniques
Like other forms of online marketing, you need to test and track everything that you do with banner ads.
Keep in mind that not all banner ads are created equal; some are much more effective than others. While smart placement of a banner will do some of the work, the ad itself needs to do some work, too. First, don't just advertise your site in a general way. Instead, promote a particular product or service. Remember: People are protective of their time, and if they have to browse your site to find a product that interests them the chances are much lower that they will buy something than if they click through to your site because a particular product has caught their attention.
Be simple in your message, but dynamic in your design. Animated ads are more eye-catching than static ones, and ads with eye-popping color will do much better than bland ones. Keep the size of the ad small, though. If it takes a long time to load, most visitors won't bother waiting and they will move on.
Lastly, place ads at the top of the page, so they are seen when the page loads. That will get more attention that an ad placed nearer the bottom, which would require the visitor to scroll down.
Using banner ads can be an effective and inexpensive way to get increased exposure for your site if you follow these tips.
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