If you do not use the correct amount of assertiveness…you will waste prospects and destroy relationships.

Assert means: the amount of force or effort used to make an opinion known . I'm not simply talking about volume (loudness of speech).

You can assert your opinion about your MLM business or product too much with a loud voice or a soft voice and it will cause the prospect to back away from your ideas.

You can assert questions too repetitively and cause your prospect to feel interrogated. You can assert not enough and cause the prospect to feel your MLM business or product is not important.

With the volume of your voice – if your prospect can't hear you your communication is worthless. If you talk too loudly so that everyone in the restaurant can also hear you, it's too much assertiveness.

I recall a movie called "Bowfinger," where Steve Martin plays a movie director trying to find a person to play a particular part in a movie. The quality he was looking for in the actor was that he or she had to posses "it."

Throughout the entire movie he would interview potential actors for the role and within a few seconds he would yell, "No no no! You don't have 'it!'" The actor would exclaimc "Tell me what 'it' is and I'll get it!"

Yet Steve Martin couldn't actually describe what "it" was. So he would search for another actor. Finally he interviewed a girl and as soon as she began to talk he exclaimed – "THAT'S IT! SHE HAS 'IT!'" He then could see what "it" was.

"It" is…(drum roll please) when the individual talks, people want to listen to him or her. When you have "it," prospects want to learn more about your MLM business. When you have "it," people will want to learn more about your great products. When you have "it," your downline will want to follow you and duplicate your MLM training.

Conversely, network marketing professionals who don't have "it" drive MLM business prospects away. People back away and won't buy your product or service, and your network marketing organization won't follow your suggestions.

Perhaps the word that best describes "it" is charisma. The definition of charisma is: a personal quality attributed to people who arouse devotion and enthusiasm.

Of my Ten Communication Qualities list, "Use the Correct Amount of Assertiveness" is the one that really gives you the "it."

When you have "it," your prospects want what you're offering. People want to be around you. People listen to what you say. If you don't have "it," you can use the exact same MLM prospecting scripts as someone who has "it," but not have the same success. So this is a very important quality to have, especially when it comes to your MLM business.