It may be a challenging for someone to make a choice on whether or not they should consider freelancer or agency for copywriting needs. This is because both of these have their own advantages and weaknesses. However, what would help most is giving a critical look at these two.

The differences may sound or appear as minor but they would help you make your decisions. You need to look at nothing as a small issue actually. There are some key points that would make you choose an agency right from a glance.

Experienced writers

Agencies get so many contracts or projects and so the writers have a wide experience of writing on different niches. A freelancer may chance just a small project once in a while. You cannot compare the experience of these two people. An agency would usually hire just professionals.

With freelancers, you will be gambling. You can chance an experienced one but the truth is, even those who have no writing background can want to be among the best paid professionals. They would hide under the cover of being trained just to win your trust yet they will not deliver quality work.

Quality work

A freelancer has no supervisor. In the set up of an agency, there are different people who handle different tasks. There are professionals within the agency who are just concerned with ensuring quality. They would make the final decision as to whether a copy is worth publication or not.

Cost effective

From the outside look, you would say that freelancers are cheap because they do not have so much other expenses. An agency may appear expensive. However, when you consider what they will give you, you may actually find that they are a worthwhile investment plan.

You do not need to pay so much attention on their costs. Remember, they are paying office premises rent, salaries and commissions. However, this does not mean that you would not compare rates; you would need to consider the rates of several other companies.

Why choose an agency

It is good to be frank and open. For those who are serious about their businesses, agencies are the best places to look. You will be sure that your promotion would be done correctly as the professionals understand the ins and outs of your business. They will even help you understand other issues in your business.

But, for those who need help maybe with academic writing, freelancing would be the best and cheapest way to go. However, you should be sure of the freelancer you are contracting. It is best to check on where you are getting the freelancer from and past experience.

Experience is important from both. The copywriting agency should have been around for some time and the physical address should be provided. The freelancer should have some reviews. It is up to you to make your choice.