'tis The Season For Corporate Social Responsibility
- Date: 2010-10-11 - Word Count: 415
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In one of my favorite broadway shows, "In The Heights," there is a scene in which one of the neighbors wins $96,000. The accompanying song centers on the value of $96,000, and what it truly means to the neighborhood. For in this neighborhood, $96,000 means everything.
Now, I'll admit that not everyone has $96,000 lying around these days to give to their community. However, what we do have are groups of employees that are in need of two things: a morale boost and the chance to give back to their community, all through team building.
Corporate Social Responsibility (CSR), or the corporate practice of returning investment to a community, is a term that has taken on its own life in the past few years. From debates that have pondered ethics, investment versus profits, and more, CSR at its heart is an act of philanthropy and investment that one community member makes in another.
In fact, the concept of CSR has taken on such a life that many companies are choosing to hold philanthropic, community-based team building events for their employees, rather than hold the normal office holiday party and gift exchange.
Why? With months of layoffs, a weak economic outlook and dwindling budgets hovering over many workplaces, employers are challenged to find events that answer two distinct needs: engage and enliven their employees while also demonstrating social responsibility on part of their company.
CSR works best when the cause you contribute to is one shared by many of your employees. For example, building care packages for soldiers may boost the spirits of one group of employees, while it may do little for another group. There are hundreds of potential programs and events to choose from, therefore take care and consider your employee's wishes when selecting your CSR event.
Another practice to consider is to ensure that the CSR event truly involves your employees, and encourages them to engage and work together, rather than sit on the sidelines. This way, the CSR event is not only successful in contributing toward a cause in your community, but also serves as a team building and morale-boosting event for your employees.
Most important to consider is this: In a holiday season where everyone needs that '$96,000' feeling, what type of an event can you build to help your employees, your company, and your community?
~~
David Goldstein is the founder of TeamBonding, one of the world's leading corporate team building specialists with popular divisions that include Scaventures, Game Show Nation, Recipe for Success and TeamBonding CSR.
Now, I'll admit that not everyone has $96,000 lying around these days to give to their community. However, what we do have are groups of employees that are in need of two things: a morale boost and the chance to give back to their community, all through team building.
Corporate Social Responsibility (CSR), or the corporate practice of returning investment to a community, is a term that has taken on its own life in the past few years. From debates that have pondered ethics, investment versus profits, and more, CSR at its heart is an act of philanthropy and investment that one community member makes in another.
In fact, the concept of CSR has taken on such a life that many companies are choosing to hold philanthropic, community-based team building events for their employees, rather than hold the normal office holiday party and gift exchange.
Why? With months of layoffs, a weak economic outlook and dwindling budgets hovering over many workplaces, employers are challenged to find events that answer two distinct needs: engage and enliven their employees while also demonstrating social responsibility on part of their company.
CSR works best when the cause you contribute to is one shared by many of your employees. For example, building care packages for soldiers may boost the spirits of one group of employees, while it may do little for another group. There are hundreds of potential programs and events to choose from, therefore take care and consider your employee's wishes when selecting your CSR event.
Another practice to consider is to ensure that the CSR event truly involves your employees, and encourages them to engage and work together, rather than sit on the sidelines. This way, the CSR event is not only successful in contributing toward a cause in your community, but also serves as a team building and morale-boosting event for your employees.
Most important to consider is this: In a holiday season where everyone needs that '$96,000' feeling, what type of an event can you build to help your employees, your company, and your community?
~~
David Goldstein is the founder of TeamBonding, one of the world's leading corporate team building specialists with popular divisions that include Scaventures, Game Show Nation, Recipe for Success and TeamBonding CSR.
Related Tags: team building
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