Generating your Own Real Estate Leads is relatively simple, even in this competitive market.

What do you need to get started?

Besides motivation, which I am sure you have plenty of, a good tool to have, actually the best system I know is the 800 number with a call capture feature.

Yes, the $297 initial investment is a little steep, I agree, but if you look at the long view this will be with you for years to come. How much do you now spend on Real Estate Leads? Do your marketing dollars have the lasting power that a call capture number has? In the long view it is a real bargain. Especially when you add up all the tutorials and scripts that are included in the price.

How much do you now spend on marketing?

Most of the agents in my office plan an annual budget for their marketing purposes. Those with good, sound marketing strategy seem to generate more real estate leads for their dollar than those who are always walking the "budget tightrope". The return on any marketing investment you make should be relatively high, as it is with an 800 number for call capture system.

Do your marketing dollars have the lasting power that a call capture system has?

Do you spend marketing dollars on ads, or flyers, or postcards? Are they generating many real estate leads for you? Have you placed an 800 call capture number on them? If not, your efforts could be down the drain. If your marketing material has your own unique 800 number, with your personalized message for each different instance, the system will record the incoming phone number, even without caller ID, of any prospect calling you. Simple.

An 800 number for Real Estate Leads is the most versatile tool you can use. Not only is it a necessity for all your print advertising and newsletters, but also when you place a sign rider

on your listing, including your toll-free number, the drive by real estate shopper is more apt to call. You can expect to get calls from neighbors thinking about listing their own property, too.

The unique benefit of the particular 800 number that I use is that is a call capture system. What that means, is that it "captures" the phone number that is calling it, and records it for my use. Yes, even blocked numbers. The beauty of this system is that you need not to worry about the do-not-call list, because they have called you! (Permission granted).

So what is special about my 800 number?

The system that I have used for years allows me to record unique information for the caller to listen to. Up to 1000 different messages! Those messages might be specific information on a particular listing, a message regarding a seminar in the works, or any information that relays my unique position and how it pertains to their particular position.

In a study done by real estate marketing analysts, they found that 83% of the American public said that they would rather listen to a recorded message before making the decision to talk to a sales person.

Isn't that statement true for you, too?

When using this system you will be alerted to the incoming call, it can be routed to any number that you choose. (I like to use my cel phone because it is always with me, and I can respond to the lead while they are still hot).

Now, armed with specific information that meets your lead head on, you can address this prospect's needs. In this way your new real estate lead learns to trust you. They become interested in working with you because you have listened to their sole need … and taken action to help them. In essence, you have become their trusted friend.

How often have you seen another real estate agent get a "lucky lead"? Is it really luck, or do they have a reliable system that works for them? Don't be afraid to ask the successful agent
their "secret".

Chances are it is not a secret at all. Most good salespersons are willing to share with you what works for generating your own Real Estate Leads, even in this competitive market. Just as I have shared my "secret weapon" with you today.