Minding Your Own Internet Business: On Internet Marketing Models


by Ewen D. Chia - Date: 2010-02-20 - Word Count: 655 Share This!

It is perfectly normal for someone to start an internet business and have high hopes that it will one day allow them to achieve financial freedom, however, it is not easy as what some people made it out to be. There are pioneers who struck it big simply by, well, being first and there are people who found their internet market niches, stuck with it, and succeeded.

If you cannot afford to set up a manufacturing company and set up a virtual store front, what you can do is engage in affiliate marketing instead. One of the best ways to do this is find a list of websites that you have been visiting, especially if it is one whose services or products you, or someone you knew (in real life), have already acquired at some point. This would somehow lessen the chances of your being conned, since you already know that the company does exist, that it does provide decent products and services (based on your own experience) and that it is legit. Then, find out if they offer an affiliate program. Some of the most active sectors in this type of internet marketing are the gambling, adult and the retail product (such as software, pet stuff, shoes) industry.

If you want to start an internet business, here are the affiliate marketing options that you might want to look into.

Competition Pays

You can make a killing in this type of business. The relative ease of setting up a virtual store front made it possible for a lot of offline-based companies to start the online aspect of their business. After all, it is easier to set up a website and marketing tool software than to build a warehouse or rent commercial block space. This made competition widespread; presenting potential customers with a whole range of options when buying a product; giving birth to the rise of comparison shopping websites, directories and even product review sites. When you set up these types of sites, your site visitors would be looking up information on the product that they want to buy and you would get a cut for every sale that your site has generated.

Some companies run an in-house affiliate program using widely-used software and others used third-party services provided by mediators to track sales and traffic that the affiliate website has generated.
Think Traffic

Now, you can even set up a blog or a niche market website. For example, if you are affiliated with a company that sells how-to e-books about online gaming or online gambling, you can generate traffic to your affiliate company's site by posting a link on your gaming or gambling blog. You can also set up a niche market website. In this case though, you might have to get in touch with multiple companies, usually retailers. For example, you can set up a website that features or sells a product family, say cosmetics or pet supplies. This could work to your advantage, especially if the products are popular and the firms are reputable, since you would not have to worry on brand-building and other direct marketing strategies.

The Others

There also loyalty websites that allow customers to purchase points earned through a reward system. You can also engage in freebie trading. There are websites that focus on promotions (rebate websites) and the more established can earn income online by including offers from other companies during the registration process of a customer on their own site.

Some people make money online. You can too. However, you have to keep in mind that a successful internet business requires considerable work and maintenance. When you do get things up and running, it is important that you do not let it be forced to stop, due to sheer laziness. Everybody dreams of earning money without backbreaking effort. Well, that can happen - if your company generates enough revenue to let you hire other people. You just have to work, to make it work.

Related Tags: internet marketing, internet business, internet marketing models, marketing models

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