What Is The Value Of A Fresh View
But what about the opposite extreme? The creative departments of many companies churn out page after page of dull, uneventful copy day after day, week after week, for years! Why? Because they need to sell the same products or services to essentially the same people, over and over again. They have no problem knowing what to say, but they have lost the ability to say it well!
In steps the Freelance Copywriter, ready and willing to breathe new life into the stale copy. The value of a new set of eyes on an old problem should never be underestimated. A fresh point of view and the talent and ability to turn that point of view into a powerful and original statement is the number one reason a freelance writer may be just what your company needs to get out of a creative funk!
In today's roller-coaster economy, it simply makes sense for a company to do everything in their power to cut costs and lower their overhead. At the same time, no company wants to diminish the quality of their products or services to accomplish this. In the area of written communications, (i.e. advertising and public relations, speeches, audio/video scripting, sales letters, etc.) the work of a staff writer or writers who have been trying desperately to find new and exciting ways to say essentially the same things may be waning. It is a combination of these reasons that often leads a company to the doorstep of a Freelance Commercial Writer:
1. A freelance writer often works alone, perhaps even from his or her home. This translates to very low overhead, which can be passed on to the client in the form of a competitive price for the service.
2. Since the freelance writer is not on the company's payroll, there is no lost wages for sick time, vacation time, personal time, benefit packages or retirement plans.
3. The freelance writer, by definition, will have worked on numerous different projects, and therefore is in a unique position to bring a new point of view to the project that may simply be beyond the hard-working staff writers whose creative juices have slowed to a trickle.
4. Finally, the freelance writer's livelihood depends on their providing a high-quality service that will encourage the client to return again and again. Therefore, every piece of writing that is presented to the client is going to be the best the writer can do.
These factors combine to make a Freelance Commercial Writer an indispensable tool in the advertising and public relations campaigns of many companies worldwide.
So what is the value of a fresh view? It very well may be the success of your next campaign!
Related Tags: outsourcing, creative, writer, freelance writer, freelance, outsource
Justin Lambert is the owner (and toughest critic) of CopyGhost, a copywriting and ghostwriting firm serving businesses of all sizes, nationwide. Visit http://www.copyghost.com to subscribe to the FREE Connexion e-newsletter, your source for tips and tricks to improve your business communications, both written and verbal. Subscribe today, and download the Special Report: 10 Ways to Spruce Up Your Copy - Even If It Doesn't Need It!
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