More Than Just Information
Business cards are a form of marketing.
There, I said it, and I stand by my claim.
What I want to know is why so many people seem to argue against this idea so much and so often. They just keep on getting business card printing done where they don't put anything on their card other than information.
Ask yourself this: what would you think about a brochure that only had a companies name and maybe listed the details about one sale? It tells you what time the sale is, where it is, and what the savings are, all in a normal font. No words are larger than any others, and everything is completely plain and uniform.
Or use this example with a postcard instead. You get one in the mail that only has the company name and a few minor details along with it. Are you even going to notice the postcard? I have a feeling it will end up in the trash within seconds without anyone really taking the time to look at it.
This is exactly what you're doing with your business card printing each time you fail to turn it into the true marketing vehicle that it is. This isn't just about contact information or anything so simple as that.
What good is giving someone a way of contacting you if you don't give them any reason to contact you? This is what is at the heart of this issue, and what gets overlooked so often.
A real business card has two different goals, not one. The first is to get a person to remember who you are. The second is to give them a way of getting into contact with you. Is your name alone enough to get you remembered? You might think so, but after years of experience sifting through piles of business cards, I have to tell you, the name alone doesn't mean much.
Maybe you have that much better of a memory than me, but I have a feeling I'm not alone in this. If someone doesn't give me a helping hand in remembering them by adding a picture to their business cards or some other distinguishing feature, I'm going to forget who they are.
This is the truth when it comes to pretty much any business card. And the thing of it is, this isn't very hard to take care of. You can quite easily add some additional personality to your business card if you just take the time to figure out different details about yourself to add to it that will help people remember you.
Don't let your business cards turn into nothing more than a source of contact information. Give people something to latch onto, something to help them remember who you are, and you'll find your business cards start helping you out a lot more than they did before.
"
Related Tags: i said it
Visit this site for more information on business card printing
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Promotional Umbrellas are a Useful Tool in Branding Campaigns
With thousands of promotional products out there, it can be difficult to figure out which are useful - Promotional Tote Bags: an Effective an Useful Marketing Tool
Of all of the promotional items a business has to choose from, promotional tote bags are probably th - Avoid Stressful Deadlines
I've mentioned many times in the past the stress involved in an upcoming deadline for some piece of - Proactive Online Reputation Management Tips for Companies When Building an Online Brand
With the speed and ease that information spreads on the Internet, companies wishing to protect thei - 5 Tips on Flyer Printing
If you are not familiar with flying printing, you could be wasting a lot of time and money on your - How to Print Great Flyers Cheaply
Contrary to popular belief, flyer printing is no longer an expensive advertising medium. The downwa - Custom Signs Buying Tips
Every business and organization wants to look their best at all times so when it comes to public di - Three Important Auto Locksmith Services for Carefree Driving
Stuck in the middle of the road with your keys locked inside the car? What do you do now? Call your - Tips to Have a Trade Show Booth That Draws Potential Customers
The key to great trade show exhibiting is marketing. Having a strategic exhibit marketing and tacti - We Wanna be Green
Companies all over the world are adopting green marketing slogans and attaching "built green" to ev
Most viewed articles in this category:
- Protecting A Logo: One Key to Branding Success
Logos play an important part in marketing and brand recognition. Take, for example, Nike's "Swoosh," - Brand Awareness Basics
Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per - Corporate Logo Design
A Corporate logo design is a name, illustration or trademark which gives a company its unique visual - Brand your business
Branding is more than just product recognition inherent in the printed materials that they may be us - Small Business Success
Since the inception my business, I have had a lot of small business owners talk to me about business - Types in Logo Design
Text-Based Logo DesignThe mainly extensively used of all logo types; the Text-Based design focuses o - How to Use Ad Specialties To Brand Or Market Your Company
As business owners, how many times have you been "sold" something?This is especially prevalent in th - Save Time Writing Branded Materials With A Content Blocks Document
Recently we helped a small business owner re-write his marketing and business plans. The owner was g - A Push Culture Or A Push & Pull Culture - For B2b Companies
There are broadly two kinds of businesses. B2C, businesses that sell to individual customers, and B - From Lemons to Loans - The Changing Face of Supermarkets
Thirty years ago we would shop in local Town Centres. We'd visit the local butchers, greengrocers, w
