The Tips On Writing Effective Web Articles


by Peter Finers - Date: 2006-11-27 - Word Count: 541 Share This!

Article writing is a powerful marketing instrument for promoting your web resource. Webmasters and site owners are always in pursuit of fresh and good content for articles. Articles are the best free advertising for your site. The following ten tips will help you to create an effective article. If you are an experienced copywriter most likely you are acquainted with these rules. So this advice is meant for the beginners. My article is for those who are making their first steps in their triumphal copywriting career. Not to flunk it with the first article, please mind these simple and obvious rules. They are the basis of your future success. Before writing take time, relax and think how your article helps to solve a particular problem. You should think of the overall picture and the role of your article in that. Capture reader's attention. First he sees the headline of your article, so make it attention-grabbing. Your reader should want to read article when he sees its headline. People are looking for ways of making their lives easier.

So, the title of your article should suggest something of the kind. In the first paragraph there may be some intrigue or appealing information fuelling the reader's interest and sustaining it. The first sentences of the article serve as annotation to the whole contents. Imagine that you are writing for one person. Forget how many people will read your article. Such approach draws you closer to the reader and your article will bear a human touch. It will not be another impersonal writing, for readers like to feel kind of familiarity to authors. They want to feel that author knows their problems or even shares them. However, it is even better when author knows how to solve those problems. Maintain logical chain throughout the article. Sometimes we read articles that are nothing more but a mixture of incoherent ideas put into one text. Every next paragraph should represent a cohesive continuation of the previous one. Use quotations to support your main idea. Words of the famous people are the best way to support your own thoughts.

Paragraphs should be short. The perfect section is 4 6 lines of the text. This way your article will look more readable. Your article should inspire and encourage action. If it aims at solving some problems, provide the reader with detailed plan for action. When it is possible, include comparisons with simple life acts or facts into your article. "Life like a Candy Box". Once a while make your text simpler with such similes, it will facilitate its perception for the reader. Apply your ideas into your readers' lives. In the last two paragraphs sum up, making sure the reader remembers your basic ideas. Point out what a reader can do and what he can achieve by doing so. Remember about the most important detail: brief text about you at the bottom of the article with your contact information. If you manage to follow tips that were offered, you are sure to succeed. Of course, with time copywriters develop their own writing style and have their own secrets on most effective writing. But to achieve that, one should start with smaller things, like using recommendations of those who have experience.

Related Tags: article writing, text

Peter Finers is a senior copywriter at Killer-Content - Online Promotion services. He has several years of experience in content writing business and has completed several important projects for different companies. Currently he is working on introduction of press release services to major companies in order to increase saleability.

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