Tips On A Successful Trade Show: How To Attract Attention And Traffic To Your Stand
- Date: 2010-10-03 - Word Count: 493
Share This!
The business of attracting traffic to the stand begins way before the show takes place. Your main concern in the weeks and months leading up to the show is getting the message out, publicising your attendance and driving interest.
It helps to have a theme for the show, it galvanises your efforts and helps to concentrate your focus. Is there a new product or marketing initiative that you can base your outbound marketing communications around? A theme will also lend some consistency to your marketing messages and to your attendance at the show. If you are promoting a green message for example, that lends itself to a number of different creative possibilities and gives you a forceful and consistent message to focus on.
But once you've arrived there are many things you can do to build interest and and in our time in the business we've seen a wide variety of techniques;
Prize draws: A well worn tactic but it's surprising how many business cards you can collect simply by offering a prize draw for the latest gadget. There's no need to spend a fortune, Ipods and cameras work well enough and are a fair guarantee of a bucketload of business cards.
Giveaways: Another common strategy is having some promotional items on display. The first thing to remember is to monitor these carefully. They can all disappear very quickly if they're not handed out strategically and whether you are offering mints or umbrellas follow the golden rule, no business card, no freebie. The second thing to remember is to provide something that carries your name throughout the show, pens and sweets are cheap and popular but small and easily hidden. Why not try something eye catching - yo-yos? Paper aeroplanes? Balloons? Labelled snacks? All of these will help spread the word, carrying your branding throughout the show
Stand activities: You might be fortunate enough to have a product you can demonstrate, in which case - do it. We see a surprising number of exhibitors with eye-catching, easily demonstrated products who have static displays. If you don't have a product that lends itself well to a demo, then think about a visual display, a rolling powerpoint is a good, low-cost place to begin.
Seminars: If you have the space or a facility to host a guest speaker it's a great way to get properly interested, qualified prospects to your trade show booth. Make sure the message is effectively marketed before the show (more on this later) and that the subject matter is appealing and the rest should take care of itself.
There are many ways in which you can attract people to your stand and success at a trade event is due to careful planning and preparation. This begins months before you arrive at the exhibition hall and continues for months after you leave. A successful trade event does not happen in a single week in February, it's the result of months of preparation before the show and months of follow up afterwards.
It helps to have a theme for the show, it galvanises your efforts and helps to concentrate your focus. Is there a new product or marketing initiative that you can base your outbound marketing communications around? A theme will also lend some consistency to your marketing messages and to your attendance at the show. If you are promoting a green message for example, that lends itself to a number of different creative possibilities and gives you a forceful and consistent message to focus on.
But once you've arrived there are many things you can do to build interest and and in our time in the business we've seen a wide variety of techniques;
Prize draws: A well worn tactic but it's surprising how many business cards you can collect simply by offering a prize draw for the latest gadget. There's no need to spend a fortune, Ipods and cameras work well enough and are a fair guarantee of a bucketload of business cards.
Giveaways: Another common strategy is having some promotional items on display. The first thing to remember is to monitor these carefully. They can all disappear very quickly if they're not handed out strategically and whether you are offering mints or umbrellas follow the golden rule, no business card, no freebie. The second thing to remember is to provide something that carries your name throughout the show, pens and sweets are cheap and popular but small and easily hidden. Why not try something eye catching - yo-yos? Paper aeroplanes? Balloons? Labelled snacks? All of these will help spread the word, carrying your branding throughout the show
Stand activities: You might be fortunate enough to have a product you can demonstrate, in which case - do it. We see a surprising number of exhibitors with eye-catching, easily demonstrated products who have static displays. If you don't have a product that lends itself well to a demo, then think about a visual display, a rolling powerpoint is a good, low-cost place to begin.
Seminars: If you have the space or a facility to host a guest speaker it's a great way to get properly interested, qualified prospects to your trade show booth. Make sure the message is effectively marketed before the show (more on this later) and that the subject matter is appealing and the rest should take care of itself.
There are many ways in which you can attract people to your stand and success at a trade event is due to careful planning and preparation. This begins months before you arrive at the exhibition hall and continues for months after you leave. A successful trade event does not happen in a single week in February, it's the result of months of preparation before the show and months of follow up afterwards.
Redmill Marketing Associates is a team of experienced marketing professionals offering Outsourced Marketing Services to companies in the telecoms and technology sectors. Redmill can help with all aspects of marketing, from strategic marketing services. to the design and creation of effective collateral.n
n Your Article Search Directory : Find in Articles
Recent articles in this category:
- 5 Reasons That a Restaurant Should Use a Restaurant Recruiter
Have you ever noticed how many restaurants pop-up over time but then disappear just as quickly? Runn - Does Money Motivate?
Some say money can't buy happiness, but data shows that for those who can barely pay the monthly bil - Because Workforce Friendly Policies Payoff
Employer-sponsored wellness programs are becoming more popular as companies strive to maintain a hea - EAP Value
Life would be simpler if we could set aside our personal issues and emotional baggage when the workd - Hiring an Expert SEO Company to Improve Your Online Business
Search Engine Optimization or SEO Services are used to make your website or online business popular - Why Safety Training at Workplace is Important
Safety training at workplace should be one of the top priorities of your business. An effective safe - Team Building: Brain and Sweat to Attain Company's Central Goal
Are you one of those employees branded ineffective and unproductive? Reasons might be the sense of d - Security Alarm System
It is a must that houses and offices install a security alarm when we speak about safety reasons. Se - Workplace Safety Tips
When we speak of safety based on books, its importance is next to food. It is essential to all indiv - The Benefits Of Lease-to-own Properties
One of the hit real estate investments today is to buy properties that will later be put up as "leas
Most viewed articles in this category:
- A Map Mural for Your Business
Yay! That retail store you've been planning has finally opened its doors and you are officially in b - Attracting Customers Through An Improved Shopping Experience
So many new shopping malls and supermarkets are put up every year. Many more are already in business - "To Oz!": Leading a Resilient-High Achievement Organization
One of my favorite movies is "The Wizard of Oz" based on the book by Frank Baum. The story is about - 5 Critical Items Never to be Included in Cost Benefit Analysis
When dealing with decisions using Cost Benefit Analysis techniques it is very important to follow th - Collaboration and Change
I’m an expert on change and leadership, but my most popular speaking topic this past year, and - Workplace Gap
In your workplace, are you a manager with a smart group of people and they aren't responsive to your - Leadership - The Proper Relationship with Subordinates
In the army, "the men" are kept separated from those known as "the officers." This comes from the id - The 10 Most Asked Questions of Cost Benefit Analysis
When dealing with decisions using Cost Benefit techniques it is very important to follow the proven - Cubicle Space Planning
Space planning is an essential element of any project and efficient planning serves the dual purpose - Why Passenger Surveys are a Transport Operators Best Friend
Public transport operators who already use passenger surveys may not fully appreciate the multiple b