There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

New marketers commonly believe a good way to promote their new website and become indexed with search engines, it is necessary to submit your site to the search engines. This is fiction, and falls under the same general category as Get Rich Quick schemes.

The number and the quality of links on your website would also play an important role for raising your page ranking. Some sites get as much as 200,000 visitors a month from links. Remember, this is free traffic.

Various strategies :

- Request larger sites to link to you: Adding your link to places like TOP SEO FIRMS will do much more for your publicity than many links from smaller blogs.
- Make your site worth linking to: A simple way to ensure this is to offer something for free. Free software, services or information all work.

Over the last few years, we have seen the rise of a new medium which at the current time is quite effective in driving traffic to web sites: Paid Search Engine Advertising. This term refers to paid advertising that a company can run on search engines, so that when a person enters a specific search term or phrase, your ad appears.

For instance, if you entered "link building," you would see the regular listings but also a bunch of sponsored links from companies selling golf equipment. Keywords play an important role in the good ranking. For keyword suggestion for your site you can visit KEYWORD SUGGESTION.

It is of course, much easier to give a high ranking to your site (the number of links pointing to one site determines that site's 'page ranking', which is very important for the search engines) with paid text link ads, then to do search engine optimization.

Even you can check the density of your keyword i.e. how many times you have used the particular keyword in your site using KEYWORD DENSITY CHECKER.

Text links are very popular these days, because they raise a web site's page rankings, but the fact that text link ads are becoming an industry spoils the results. Text link brokerage appeared, and if one wants to place text link ads pointing to his site, he can contact one of these brokers, or talk to the site owners.

Most major search engines carry paid placement listings, where advertisers are guaranteed a high ranking, usually in relation to desired words. These paid listings are usually segregated from editorial results and labeled to highlight that they are ads. The exact position of the paid placement listings can vary.

In the past, Search Engine Watch used to list paid submission as a separate program offered by some search engines that advertisers might wish to consider. However, paid submission essentially is simply a form of paid inclusion. This is because ultimately, anyone who participates in a paid submission program is paying for inclusion into a search engine's editorial results. Given this, it's no longer listed on the chart below.

Every word in an article from a web page can become an ad now, a link to a web site. Some of these text links can be 'dangerous', because they can hijack the page you are looking at, when you click on them, or they can say that they take you to a site, but in fact they take you to a totally different one...

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

The author is Business Head for www.tradeweblinks.com and www.ebizpromo.com who is specialized into web-design, development, Search Engine optimization and link building