Are You Tired Of Search Marketing?
Every online marketing plan includes search marketing. Though search marketing is no doubt effective, consider that organic SEO can take anything between 6-9 months to get your site listed. With keyword prices going through the roof, PPC ads are proving to be frightfully expensive.
Getting a decent rank in the major search engines is a long drawn out battle and more often than not, those with the bigger marketing budgets win. What then is the alternative? Viral marketing.
But what is viral marketing? Viral marketing is defined as a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the marketing message's exposure.
Here are some viral marketing tactics that can help you stand out in the cluttered online world, without paying through your nose:
Email Forwards
This is the most simple and low-cost viral tactic. You'll get more forwards if your email content is funny, controversial or shocking. It can be a cool photograph or just plain text. Be careful not to let your brand's message be too overt or your email will end up in spam folders.
Tell a Friend Offer
Put in a "Tell a Friend" box on the end of online promotional offers. Visitors seeing the offer will happily pass it on to their network of friends.
Funny Video Clips
Nowadays, witty and humorous video clips are wildly popular. They go a long way in creating brand awareness with no media spend. With video sharing sites like YouTube getting over 100 million hits day, viral videos more often than not cover their cost of production.
Online Games
Sponsor an online game. On an average, gamers spend up to 20 minutes per play. That's 20 whole minutes for your brand to quietly make its presence felt in the background as a sponsor.
Flash Games
If you cannot afford to sponsor a high-end online game, consider creating a low-budget, fun Flash game. Send it out to all your friends and associates. Remember to include your website URL in the game.
Free Downloads
Offer a free digital download. It could be a free ebook, screen saver or software program, but bear in mind that your free download should be useful and unique.
Branded Microsites
Branded microsites are favored by many of the bigger advertisers. Burger King's http://www.subservientchicken.com did wonders for the brand online and offline. Ditto with Axe's http://www.axefeather.com
Branded microsites may be a bit expensive but the more than make up with the buzz factor, eyeballs and backlinks.
Article Marketing
To build effective and lasting online popularity there is nothing better than publishing quality content on a regular basis. If your articles are picked by bloggers and webmasters, they will boost your rankings quickly and without much effort.
If you cannot afford to sponsor a high-end online game, consider creating a low-budget, fun Flash game. Send it out to all your friends and associates. Remember to include your website URL in the game.
Free Downloads
Offer a free digital download. It could be a free ebook, screen saver or software program, but bear in mind that your free download should be useful and unique.
Branded Microsites
Branded microsites are favored by many of the bigger advertisers. Burger King's subservientchicken did wonders for the brand online and offline. Ditto with Axe's axefeather
Branded microsites may be a bit expensive but the more than make up with the buzz factor, eyeballs and backlinks.
Article Marketing
To build effective and lasting online popularity there is nothing better than publishing quality content on a regular basis. If your articles are picked by bloggers and webmasters, they will boost your rankings quickly and without much effort.
Sunil Shibad is copywriter and brand strategist at The Flea, a non-traditional marketing communication agency. http://www.fleaglobal.com. He blogs at http://newnimproved.blogspot.com. Your Article Search Directory : Find in Articles
Recent articles in this category:
- How Can Viral Marketing Propel Your Internet Business?
By now you are probably familiar with the fact that effective marketing is essential to succeeding - The Single Biggest Reason Why Most Internet Marketers Fail
Have you ever wondered why some marketers seem able to make big bucks all the time, yet the majorit - An Exceptional Video Gives You an Edge in Video Marketing
Few years back, whenever one needs to learn about a subject or the history of a state or country, o - Learn How You Can Publish a Magazine
Magazines first made an appearance after the printing press was invented and copies could be easily - Instant Global Recognition for Up and Coming Musicians
Do you know what the trend is among aspiring musicians who want to make it big in the music industr - Are There Any Negative Aspects of RSS Feeds?
RSS stands for Really Simple Syndication which basically means that the information passed through - Is Anyone Immune From The Viral Marketing Bug?
Since its original creation and subsequent commercial introduction in the late 1980s, the internet - How To Explode Your Web Traffic In Just A Few Weeks
Wish you were getting more traffic to your pages? Don't we all? We can never have enough traffic, - RSS: An Introduction to Syndication and Viral Marketing
SEO experts know that RSS is indispensable for a high-quality internet marketing campaign. RSS stan - Secret Viral Tactic That Will Explode Your Traffic And Your Backlinks!
How much would you pay for a system that would literally explode both your traffic and your backlin
Most viewed articles in this category:
- Take Your Website Promotion to the Next Level Using a Killer Viral Marketing Tactic
The most powerful website promotion and traffic building strategy in this internet world is viral ma - 5 Ways to Build Your Presence on the Internet
Branding. It is probably one of the most effective, yet least understood, techniques for building yo - Viral Marketing - Your Key to Gaining New Clients
Email newsletters are an excellent means of promoting the products and services offered on your Webs - 10 High Impact Viral Marketing Strategies
Viral Marketing is allowing people to giveaway and use your free product or service in order to mult - Viral Marketing
I have read up as much as I can on this topic to see if anyone has come up with a viable way to tran - The 3 MOST Powerful Forms Of Viral Marketing' That Will PUT Your Opt-In List Building Efforts On Auto-Pilot!
EXTRA! EXTRA! Read all about it."The Money Is In The... LIST!"I bet you've heard this catc - Translations
The Internet has become the ultimate medium for communication amongst humans. When it first began, w - Pixel Advertising
A uni student in the UK, Alex Tew, decided he wanted to fund his way through university. So he came - Viral Marketing Can Help Your Business
Have you ever considered creating website traffic for your profitable opportunity? But finding the - How to Use Viral Marketing to Get Website Traffic
Creativity. This is one virtue a site must possess to lead the race in the ruthless competition