Have you tried to publish Website pages the 'old way'? It involves your HTML publishing software, an image editing software and FTP (File Transfer Protocol) software - then you'll begin the endless process of create, save, upload, view, tweak, save, upload, view - ad infinitum.


With blogging, you can focus more on getting your word to your target and less on the technical aspects of old-style Web publishing.


But some of the blogging software takes practice to get use to the capabilities.

A lot of blogging software is specifically designed to be simple to use, but even the least intimidating blogging program can feel very overwhelming to somebody who has not spent a lot of time learning the ins and outs of different kinds of software. Particularly for newer bloggers, learning how to use the interface of blogging software is the most difficult part of blogging. If you are somebody who feels comfortable expressing themselves in another medium, it may prove to be well worth your time and effort to learn blogging software, but that doesn't mean that the task will be easy.


************************************


Did you know? - Blogs Increase Your Website's "Findability"



A website that is positioned well on Google, MSN and Yahoo is has the potential to be a significant money-maker. The continued explosive growth of the Web makes this one of the hottest topics in Internet Marketing - how to be found?


Blogs increase your Website's findabiltiy. Blogs attract search engines and blog directories (through built-in notification features) and IF a blog is updated continually with new and fresh content, the blog and the sites that it links to will appear in search engine indexes more quickly than "traditional" Websites.


************************************

The main thing that will help you find success as youlearn how to use a new kind of blogging software is totry and take things slowly. Many people get so excited about learning to blog that they try to rush into the thick of it and start exploring the most complicated features of a program right away. This can lead to getting confused and feeling frustrated, and all too many potential bloggers burn out during this stage of theprocess. If you take your time learning the basics ofyour blog software program before you move on tomore advanced techniques, you will be more likely to retain what you have learned, and to keep feeling positive about your ability to understand the world of blogging.

Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits a site on Blogging Strategies in Internet Marketing and maintains the Best Internet Marketing Strategies Site.