Search Engines, Google XML sitemaps: An important ingredient to delicious SEO recipe
SEO, as such, is a comprehensive term and includes PPC search engine marketing, blogging, link building, article writing, keyword optimization, web site optimization and so on. A search engine marketing expert typically places emphasis on each SEO tactic - be it PPC search engine marketing or garnering links with relevant and popular websites. One more SEO strategy highly held by any search engine marketing expert is Google XML Sitemap.
Although embraced by most search engines, including Yahoo, MSN, Ask et al since 2006, XML sitemap format was originally proposed by Google in 2005 and hence its name after Google.
Google XML sitemaps are a convenient and powerful way of interesting search engine spiders to crawl across a website by informing them about all the web pages that exist on the site. Simply put, sitemaps are XML files enlisting URLs to all the web pages on a site. These sitemaps also contain metadata information about each URL, including the date of last update, frequency of changes, and relative importance of the URLs and so on.
A XML sitemap facilitate more intelligible crawling by search engine spiders across the website in question, with the comprehensive list of its URLs and their respective metadata. No doubt, any search engine marketing expert incorporates XML sitemap in a website, wherever feasible, as an important part of the entire SEO campaign.
Any SEO company in India in particular is very careful that it leaves no stone unturned at gathering top rankings for their client websites. That also explains the beyond doubt trend out there to subscribe to the services of a good SEO company from India, all over the world.
I am the webmaster at www.synapseinteractive.com - an SEO company providing PPC search engine marketing services and advanced SEO services to businesses in India and abroad.
Related Tags: ppc search engine marketing, seo company in india, search engine marketing expert
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