"Love Car. Love People. Love Life." Through the years, Nissan has been preaching this mantra along with the constant innovation and continued customer services to provide the authentic riding experience only Nissan can offer. Its advanced and durable parts make Nissan the reliable choice when it comes to quality vehicles.

The year 1933 saw the dawning of a new name for top-class driving pleasure. Nissan built trucks, airplanes and engines for the Japanese military. Their main plant moved to China after it has been seized by the military. The plant made machinery for the Japanese war effort until it was captured by American and Russian forces.

It carried the Datsun brand for the cars and trucks it has manufactured since it was officially founded in June 1, 1934 by Yoshisuke Aikawa. The Datsun brand traces the history of the company even long before it was named Nissan, as it came from the car type called DAT, the first car designed by the company when it was still called the Kwaishinsha Motorcar Works.

No wonder Nissan has designed work-of-art cars suited for the sophisticated driver as it carries the Datsun brand. As most of the cars were very similar to Austin cars, Austin became the company's early partners. Previous cars were built for domestic use. But with ventures with other companies, Nissan began to expand and built more cars that gave rise to such notable models like the Z-car and the Skyline GT-R.

The early cars were designed for domestic consumption. However, through partnerships with other companies, it has started to introduce its car in the early 50's. From this period, Datsun cars started to gain a hefty reputation. Among the most recognized and loved Nissan cars are the Z-car and the Skyline GT-R.

In the 60's, Nissan began its tie up with Prince Motor Company to elevate its range to more upmarket cars, including the Skyline and the Gloria. The Prince name was eventually abandoned, with successive Skylines and Glorias bearing the Nissan name. However, "Prince" is still used in names of certain Nissan dealers in Japan. Nissan would introduce a new luxury brand for the United States market in the early 1990's called Infiniti.

Years have gone by and the Nissan brand rose to prominence. And by the 80's, Nissan would soon carry the Nissan badge with wide array of cars, trucks and SUV's. Present models of the Nissan include the Maxima, Sentra, Altima, Z and Z Roadster. For trucks and SUV's, there is the Murano, Xterra, Quest, Pathfinder, Titan, and Frontier.

Nissan's driving force is the manufacturing of industry-exceeding parts and accessories that will surely gain two thumbs up rating from a motorist. These components are made only from the finest, most durable materials carefully tested before it gets clamped in the assembly line. From the grill to the compartment, each part performs its role well. If one goes berserk, the overall function and mechanics of the vehicle fails. These parts and components are built only to mean one thing: provide the utmost driving pleasure for the satisfaction of its customers.

Though it has created a major niche in the automotive market, Nissan will still strive hard and continue to improve to roll out the best there is in Nissan vehicles, equipped with the latest technologies, durable materials and safety conscious accessories. To note, Nissan has been improving on performance parts and eco-friendly gadgetry. The company is also undertaking measures to build fuel-efficient vehicles in response to the rising oil prices.

With bold designs, innovative styling and inspired performance, Nissan is in a league of its own. Nissan parts and accessories are the building blocks that make up the good genes of a Nissan.