Your Healthcare Office Or Hospital Can Gain New Patients With Proper Marketing
- Date: 2008-11-24 - Word Count: 349
Share This!
Health care offices, medical facilities and any business in the health care industry should know that advertising is an important part of developing their patient/customer base. People are becoming more aware of the choices available to them, and they are picking and choosing where they receive routine medical attention. You, regardless of the level of care you provide, must compete with all the rest of the people in your field. Doesn't it make sense to put some effort into an advertising campaign?
A New Option
Historically, direct mail campaigns have been quite successful for the health care industry. Facilities will typically mail out colorful paper flyers or postcards that explain their services and where they are located. As I said, they work - but there is a more efficient way to capitalize on that fact and get more out of your direct mail advertising dollar. Instead of delivering the normal paper postcard, business owners have realized that sending a postcard with an attractive refrigerator style magnet attached is a better alternative.
Why?
The reason lies with the intrinsic value of the magnet. The old paper products are just that. Paper. The paper postcard is often tossed into the trash just minutes after the recipient sees it. "Oh…just another advertisement," they say as they drop it into the wastebasket. The magnet, on the other hand, is something different that catches their eye. They peel it from the postcard and see the quality of the magnet. They hesitate to throw out that nice freebie they received, so they put it on the refrigerator. It's a handy item. They know they can use it.
Next
Once the magnet finds its way to the fridge, or the computer case, or the cabinet at the office, they see it on a regular basis. Advertising professionals know that it takes a number of exposures to an advertising source before people log the information in their mind. Seeing the magnet daily give them more than enough viewings of the health care facilities information, so when they need those services, they will call or walk into the place. It's a simple as that.
A New Option
Historically, direct mail campaigns have been quite successful for the health care industry. Facilities will typically mail out colorful paper flyers or postcards that explain their services and where they are located. As I said, they work - but there is a more efficient way to capitalize on that fact and get more out of your direct mail advertising dollar. Instead of delivering the normal paper postcard, business owners have realized that sending a postcard with an attractive refrigerator style magnet attached is a better alternative.
Why?
The reason lies with the intrinsic value of the magnet. The old paper products are just that. Paper. The paper postcard is often tossed into the trash just minutes after the recipient sees it. "Oh…just another advertisement," they say as they drop it into the wastebasket. The magnet, on the other hand, is something different that catches their eye. They peel it from the postcard and see the quality of the magnet. They hesitate to throw out that nice freebie they received, so they put it on the refrigerator. It's a handy item. They know they can use it.
Next
Once the magnet finds its way to the fridge, or the computer case, or the cabinet at the office, they see it on a regular basis. Advertising professionals know that it takes a number of exposures to an advertising source before people log the information in their mind. Seeing the magnet daily give them more than enough viewings of the health care facilities information, so when they need those services, they will call or walk into the place. It's a simple as that.
Related Tags: health care, direct mail, hospital, magnets, doctor, chiropractor, pharmacy, promotional products, dentist, promotional, clinic, pharmacist
Robert is currently working for Healthy Promotion, a supplier of top quality magnetic promotional products for the Health Care Industry & Business Your Article Search Directory : Find in Articles
Recent articles in this category:
- Traffic - The Most Crucial Thing in Business
Whether you are involved (or thinking of becoming involved!) in an online or an offline business, th - Work At Home Based Business-with A Mentor By: Cris J
To the beginner who has a desire to start working from home on their computer, heed this advise- Fin - How To Earn Money Easy From Home
With IPC, they have put a 5,000.00 Reward on their program! I have never seen any other program ever - Chiropractic Marketing and Pay Per Click
If you don't yet have an Adwords account, here's a what you should do to get started.How To Setup A - Marketing, Go from 0 to 2000 Web Visitors per day in a Month's Time
You just unveiled your new blog on your experiences as a widget user. You are the widget exper - 3 Tips to Market Successfully Online
When I started my online marketing career several years ago, I remember the countless hours I spent - How SEO Can Help Your Website Get Massive Amounts of Traffic
If you are someone who is looking to make money online, you know that it is all about getting good t - Earn By Outsourcing
Outsourcing is something that few people new to the internet know about. It is what makes the truly - Make Money At Home Within 24 Hours!
IPC Instant Cash program will reward you 5,000 dollars if you follow its promoting plan and do not e - Marketing, I Want to Make my Website More Popular
You have finally done it. You put the finishing touches on your website. It is built with the
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your
