Original unique content on the web is like Dolly the cloned sheep and her lamb Bonnie, different yet the same. So let's take a closer look at the nature of content.

Information can generally be divided as subject and object. The subjective character of a composition, theme, essay, article, or story is the creative part of content where ideas appear as a flow of information from writer to reader. The flow requires both subjective and objective inputs and outputs.

A subject always begins as original organic content. Writing subjective human idea source code is like a data transfer from an author to a storage medium like paper or computer equipment where the content is compiled or processed for use as an information product.

Objective composition can be measured in terms of form and function. The form can include elements like manuscript, headers, footers, page numbers, chapter headings, sub-headings, pictures, drawings, footnotes, endnotes, works cited, index, table of contents, lead pages, typography, cover, design, and layout to name a few.

The function includes accuracy of spelling, grammar, internal links within a document, and external links to other books, ebooks, and web "content". Function can also include a range of output options that are device independent like a monitor screen or printer.

Since the words "original" and "unique" apply to both subjective and objective aspects of information, another distinction must be made to tell the difference. For example, the word organic can be used to distinguish a difference between a human using a search engine to find content and a robot or software being used for similar search activity. An organic, living, natural search involves both subjective and objective testing by means of reading but the robot search can only recognize the objective, synthetic, non-organic aspects of characters, words, and phrases in content. The distinction then can be expressed as organic original as opposed to synthetic original content.

The billion-page supply of synthetic non-organic content competes for market share with supply from comparatively few original organic content writers. Both use the same keywords to attract natural search but artificial methods obviously dominate the quantity of content available and also uses natural search un-naturally.

The all icing no cake professional package and marketing of unique artificial content significantly impacts quality by leveraging semantics for profit from content of marginal use value. Fortunately, the surplus of synthetic content also indicates an unusual demand for the real McCoy original organic content.

Interestingly enough this aspect of the interface of technology and culture is as developed as the obvious deficit between human and machine productivity. In other words although computer software can produce more content for less money at the click of a button, it can never produce original organic content, the source code only available from human writers.

The scarcity of original organic content is in the order of tens of thousands to billions or .0001 percent of all content. While this may explain why the synthetic type of content may leave some readers with an unsatisfied or empty feeling, it does not explain why scarcity of original organic content has not yet driven the income of writers through the roof. Does it not make sense then to leverage organic content for greater profit?

Article directories are one of the main funnels of original organic content into the web but do little to appreciate the value of this scarce resource or to distinguish it from the synthetic type. Not only do some directories promise recognition and links to authors' sites in a so-called resource box in return for content, some charge the author to distribute to other directories. It's like saying, pay me five bucks and I'll take that gold off your hands and give you credit for it in a by-line.

Well that's about to change because hiding in plain view, concealed in a most obvious place, is an unassuming Alliance to Refine Content. It's a virtual needle in the internet haystack with some most unusual support features. Here the secrets of book publishing that include the art and science of packaging are starting to trickle into the internet at this quiet location.

While some infopreneurs have an idea of what ebooks can look like, or how they can function, or how to make money from them, the integration of form and function is expanded at this site to include how to make more money no matter who you are, what knowledge you have, or what niche you want to play in. Want to know more? Anyone is welcome to visit and join the Alliance to Refine Content.