Facts You Never New About Yahoo, Google, Ask Jeeves, And Alltheweb
Search engines have two basic styles - portal and search box focused. In either search style, results depend on inclusion within the engine's extensive database, some using human editing and others fully automated, some requiring paid inclusion and others free. Search results listings are called SERP's or search engine result pages.
Studies have shown that search engines and links are the most effective way to reach web users. While other successful internet marketing tactics include word of mouth and traditional direct mail advertising.
Search engine marketing is tiered, meaning one may promote a website on the search engines at various levels of visibility. Each level offers a distinctly different service than the next. At the most basic level of marketing is search engine listing which is simply registration in any given search database. This doesn't guarantee or solidify ranking in the top results, but does obtain consideration. The next level is called search engine optimization, or improving a website's ability to gain top rankings in SERP's.
To rank relevantly within search engine results, websites must be considered relevant for a particular search algorithm for that particular keyword or phrase. This is a dynamic and growing strategy based on various tactics aimed to use search algorithms to the marketer's best advantage. Currently, websites rank highest when each page is optimized separately. Metatags are thus developed with appropriate content.
There are countless search engines driving traffic to websites. Most of these are small, targeted and growing, while others have large, broad and loyal audiences. Just a few search engines control the majority of queries on the Internet. These leaders include: Yahoo, Google, Ask Jeeves, and AllTheWeb.
Other search sites compile results from multiple search engines into all-encompassing SERP's. Finally, a one-of-a-kind undertaking, the Open Directory Project or DMOZ is a non-commercial directory focused on human-editing and free inclusion.
Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and print direct mail advertising.
Traffic Facts
The following shows the average reach. For instance, if you sampled a million Internet users, average reach states how many visit each of the follow (Metrics as of February 2005.)
Yahoo 301,800 reach per million Internet users Google 170,650 reach per million Internet users Ask Jeeves 6,905 reach per million Internet users AllTheWeb 1,070 reach per million Internet users Dogpile 1,485 reach per million Internet users DMOZ 1,880 reach per million Internet users
Today Yahoo is the top ranked, highly trafficked website on the Internet. Word of mouth grew into what is now a publicly traded company. Yahoo listing is as important as that in the phone book.
Google.com open in a garage in September 1998 in Menlo Park, California. Google handled more than 100 million search queries a day by the end of 2000.
In February 2002, Google launched Ad Words, a self-serve cost per click advertising model. In December 2002, Google launched Froogle, a free product search service. 2004 brings Local Search and Gmail, as well as a public offering under the ticker GOOG.
No longer a garage business, Google reaches an average of 148,800 million users each day. Being included in the next Googlebot Internet crawls is as important as drinking milk.
Ask Jeeves Inc. was founded in 1996 and is now a publicly traded company with headquarters in California. Its syndicates search technology and advertising units to a affiliate partner network including Excite, Ask.com, Teoma, Ask Jeeves Kids, MyWebSearch, MySearch, MyWay, MaxOnline, iwon.
Ask Jeeves began as a human-edited listing but has since abandoned this for algorithmic search results. Smart Search allows users to search keywords such as celebrity names and receive an instant biography and photograph above results. Binocular icons next to certain results allow quick web page previews.
A Overture Services business, AlltheWeb's index (provided by Yahoo) includes billions of web pages, as well as tens of millions of PDF and MS Word files. AlltheWeb offers specialized search tools for the major browsers and advanced search features, supporting searches in 36 different languages, news, images, audio, video and multimedia files.
AlltheWeb is powered by FAST and considered by some as a likely candidate to exceed Google's success. The search engine's strongest asset is fresh information, re-indexing sites and removing broken links every 7-11 days. AllTheWeb is also know for its SafeSearch filtering option that removes offensive content from SERP's.
The information provided here should give you a good insight into understanding how the major search engines got their start. Market your website to these top search engines and improve traffic to your online business.
Don't give up! If at first you don't succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don't set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn't happen overnight.
So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly
About the Author:
Shirley Kelly is a full time internet marketer who has written over 200 articles in print and 5 published ebooks. Her passion is helping others avoid the mistakes she made when she launched her first website. Her motto is "Knowledge is power and power is having a good understanding about what you're doing." To download her latest ebook "The Newbies Guide To Internet Marketing" visit her online at www.websitemarketing2.com
Related Tags: seo, internet marketing, search engines
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Internet Marketing Articles - SEO Articles - How Do You Create the Perfect Title?
You've got a highly-researched niche, and you've written the perfect SEO article to showcase it. Th - Web Traffic Articles - How to Drive Quality Traffic to Your Website
Today, we'll concentrate on effective tricks of driving quality traffic to your web site. If you are - Search Engines Articles - The Opinion Of Web Sites That Sell About Search Engines
It is a known fact the Google is the largest of all the search engines. You do have to wonder though - Search Engines Articles - Improve Seo
With this kind of feedback you can fine tune your SEO marketing strategies and use social media opti - Search Engines Articles - Search Engine Promotion using SEO Software
Search engine optimization is the process of tweaking a website to appear in the top listing of any - Search Engines Articles - What is the main requirement to optimize the website
Search Engines Optimization so many websites are indexed regularly, but still fail to appear in top - Internet Articles - Pay Per Click Management Guide_ AdWords Management
Pay per click management is a vast technique to boost targeted traffic to your website. Google adwor - Search Engines Articles - SEO New York -An Efficient Way to Promote Website
There are different ways to promote anything be it a product service or goods through advertisements - Real Estate Articles - Should You Buy or Rent a Home
The rent a home vs buy a home debate has gone on for years but what is the best thing to do? Should - Search Engines Articles - Search Engine Marketing New York - An Effective Internet Marketing Tool
Search engine marketing New York is the most influential technique to combat the rising competition
Most viewed articles in this category:
- Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo - Are You Getting Nuked By Google Lately?
Since the last Google update, there have been many instances and examples of the Google Nuke Bot! Th - The Google Bar and its Jadoo
Here is a simple but very effective to get your Optimized web pages (or any web page you choose) lis - yahoo publish network or google adsense
As a new pay per click campaign, Yahoo has a much smaller advertising base than Google. In many cate - Unique Content Is Your Key To Success!
As you search around this article site looking for articles to add to your website, consider this: t - How Google Indexes Content From Your Web Directory
In a fluke, I was able to notice something about the way Google indexes content from web directories - Google News - Just another article announcer?
In Google's recent battle towards becoming an international news center, I've come to notice that th - Can Google Really Deliver Country Specific Searching?
This is a serious matter, can Google really deliver top quality search results for other countries? - Is Google having a tough time with their website limit?
If you are one to pay attention to what happens within the Google realm, you might find yourself thr - Google - A Bit of History
The first question most people have is, “What the heck is a “Google?” It is a play