Taking Advantage of Google Adsense


by Jesse Murphy - Date: 2007-05-23 - Word Count: 729 Share This!

Google's popular Adsense program allows companies and individuals with web sites to display ads that are relevant to the content of their site. In return for displaying the ad, Adsense users will earn money for each ad clicked.

Sounds great, right?

A quick search for Adsense brings up thousands of hits for sites claiming to help you get rich off of programs such as Google's Adsense. Google makes it very easy to sign up, and after that you can have your ads created in a few clicks. However, there are many factors that can influence the amount of revenue these ads will generate for you.

In this article I will layout 4 simple ideas that will help you boost your Adsense earnings. None are particularly complicated, but all are good practical solutions for boosting your Adsense earning, whether you are starting out with your first site or you already have an established site.

1. Set goals and research ahead. This can apply if you have an existing site or are looking to create new content. You know you want to start out with Adsense because of its simplicity and easy of use. Make sure that Google approves of your current or planned content. For example if you plan on topics such as gambling, brass knuckles, alcohol and tobacco, chances are Google will not approve your site. Google has a full list of topics on their Adsense site.

2. Once you have decided on a topic, make it one of your goals to keep focused. Having multiple different topics on the same page will mean that Google will place over these broader topics. In order to place the ads, Google will scan your site for content keywords. If it finds large varieties of keywords, you ads will be less focused and will become less attractive to your visitors who will probably be visiting your site to find information on a specific topic. Keep in mind, content is king. If you are looking to create a site from scratch, don't start thinking about how many ads you can place on your site until you've got your content in place. There is no harm in planning ahead and building up some content.

3. Be conscious of ad placement. Don't simply look for a block of empty space on your site and drop the ad in. The content of your site is what the ad content is keying off of. So it is important to integrate the two as closely as possible. We've all seen the ads that flash and move, while they might attract your attention initially, many savvy users will simply tune them out, instead focusing on the content of site. So do yourself a favor and integrate the ad into your content. Take advantage of Google's color customization options. Craft an ad that is noticeable but not obnoxious. In terms of placement, most agree that upper left; top and bottom are the standard choices for ad placement. However, going off the idea that content is king I prefer to have at least one ad integrated into the content itself.

4. Spread the word. Now that you have got your site up and running and you have your content in place, you are ready to start driving visitors to you site. The first thing to do is to look for others that have similar sites or content. If they have forums or comment sections, stop by and introduce yourself. Don't feel bad about promoting yourself, don't be a jerk, but don't be shy. Generally most of these places will allow you to leave a link, a link which others can follow back to your site or that a search engine will pickup and follow. Look around for some web directories. Submitting your sites to these directories will boost your exposure and create more links back to your site. All these simple things can boost your page views and page rank.

Just remember to be patient; it takes some time and effort to build up links and articles. Don't expect an explosion of traffic, many people often get discouraged at this point and give up or fall prey to one of the many 'get rich quick' sites. Take the time each day to learn something new or explore a new opportunity. As silly as it may sound, hard work and determination will play the biggest part in your eventual success.


Related Tags: money, adsense, marketing, internet, google, revenue, affiliate, boost, cash, ads, hints, textads

Jesse Murphy is a web designer that has recently begun to put his knowledge of the web towards affiliate marketing. Please visit adsense-hints.com to learn more about Google Adsense and other affiliate marketing strategies.

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