List Building 101 - How To Develop A Relationship With Your Subscribers
Getting Personal
To begin with, it is important that you don't scare prospective customers away by cramming products down their throats. You have to introduce yourself first and let your subscribers know that you are a person, as well as a marketer. Let your subscribers know you care about them and want them to succeed in their businesses. Let them know you are there to help, not just out to make a quick buck.
The best way to begin your marketing campaign is to make a commitment to send e-mails regularly to your opt in list. Daily, weekly, monthly - it really doesn't matter as long as you remind your subscribers that you are around and interested in helping them.
In your first few e-mails, you should start by introducing yourself. Show your new subscribers that you are a real person by adding your name, address, telephone number, maybe even a photo of yourself. You can also send your subscribers to a place where they can read about you. Once you have let them know you are a real person, you can start building trust.
Building Trust
Once again don't shove a sales pitch in a new subscribers face. They are just getting to know you and are still deciding whether you are credible or just trying to scam them. At this point, it is important to start talking to them and finding out things about them. Offer an invite to talk with you and tell you what their concerns are, what business they are in and where they need help to succeed. Collect as much useful information about them as you can.
Keep sending your regular e-mails, but don't send sales or product promotions right away. Try sending useful information and little gifts that will help them. Don't ask or expect them to buy anything from you, yet. When you have gained their trust, you can begin your promotional messages. Make sure that what you send to them is something you have tried and tested. Promote only products that you can guarantee. It would be a pity to waste all of that and lose a potentially valuable subscriber just because you were in a hurry to make a few bucks.
If you treat your subscribers well, they will stay with you. Since one to one marketing is a personal medium, you need to show your subscribers that you are loyal to them. They will reward you with their trust and buy the products that you recommend, products that will give them a solution to their problems.
Related Tags: list building, viral marketing, opt-in lists, viral list building
Gary Gross has been in Online Marketing since 2002. He runs a Weekly Newsletter, Marketer's Daily, which concentrates on List Building, Traffic Generation & Internet Marketing. He is also the Author of "List Building 101 - Building Your List from A to Z", which you can recieve for Free by visiting http://marketersdaily.com/gift.
Copyright 2006 http://marketersdaily.com
This Article may be republished in it's entirety as long as the resource box remains intact.
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