Spam And Email Marketing
- Date: 2010-02-01 - Word Count: 347
Share This!
Companies considering email marketing might be concerned that their name or product will become associated with spam, that most invasive evil of internet messaging. And they should be as being seen as the source of spam is a sure way of losing customers. But don't let it put you off email marketing as there is a world of difference between the two extremes and it is simple enough to keep on the right side.
Seth Godwin, then of Yahoo!, coined the phrase 'permission based email marketing' and it nicely sums up the process and how it differs from spam.
The fundamental difference is that, as customers have given their permission to receive them, direct marketing emails are:
• Expected,
• Relevant,
• Individual,
• Opportune, and
• Legal.
To put a little flesh on each heading:
A recipient will have completed a form, ticked a box and have received at least one welcoming email so will be familiar with the name in the From address line.
The company which sent the email will know something of the person it was sent to. This could include certain preferences that they included when signing up or it could be just because of the circumstances surrounding the way they subscribed. Either way, the offer included on the email will be of interest to them.
The form used when they signed up will have included their name and preferred title so the email will be addressed to them at a personal level.
Sensible email marketing campaign planning will include a considered transmission time, one convenient to the recipient rather than the sender. Further, there will be gaps between transmissions.
And finally the requirements of the law. In general the regulations, intended to control and restrict spam, are sensible, easy to conform to and not restrictive. The Information Commissioner's Office provides guidelines in a readable form and, whilst registration is mandatory, it is simple and cheap. Most importantly, the recipient will have the option on every email to opt out.
These five points define permission based email marketing and a recipient, and just as importantly their spam filters, will be able to tell difference so giving substantially higher opening rates.
Seth Godwin, then of Yahoo!, coined the phrase 'permission based email marketing' and it nicely sums up the process and how it differs from spam.
The fundamental difference is that, as customers have given their permission to receive them, direct marketing emails are:
• Expected,
• Relevant,
• Individual,
• Opportune, and
• Legal.
To put a little flesh on each heading:
A recipient will have completed a form, ticked a box and have received at least one welcoming email so will be familiar with the name in the From address line.
The company which sent the email will know something of the person it was sent to. This could include certain preferences that they included when signing up or it could be just because of the circumstances surrounding the way they subscribed. Either way, the offer included on the email will be of interest to them.
The form used when they signed up will have included their name and preferred title so the email will be addressed to them at a personal level.
Sensible email marketing campaign planning will include a considered transmission time, one convenient to the recipient rather than the sender. Further, there will be gaps between transmissions.
And finally the requirements of the law. In general the regulations, intended to control and restrict spam, are sensible, easy to conform to and not restrictive. The Information Commissioner's Office provides guidelines in a readable form and, whilst registration is mandatory, it is simple and cheap. Most importantly, the recipient will have the option on every email to opt out.
These five points define permission based email marketing and a recipient, and just as importantly their spam filters, will be able to tell difference so giving substantially higher opening rates.
Related Tags: email marketing, email marketing system, email campaign
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Using Testimonials In Your Email Marketing
We live in an environment filled with sales; a constant source and onslaught of hype. As a result, p - Building Your Email Marketing Lists
With thousands of new Internet surfers added daily, any smart marketer knows that tapping into this - Social Media Optimization And Email Marketing Strategies
f you are a savvy online email marketer, you need to include Social Medial Optimization (SMO) as a k - How Email Marketing Services Can Help Your Business
Effective Email Marketing Services Our Email Marketing software will provide you the complete detail - E-mail Marketing: Affordable On-line Marketing Technique
E-mail marketing is labeled as a killer way when it comes to effective inexpensive On-line marketing - Basic Features Of Bulk Email Marketing Service
Advertisements using banners, posters, etc. have now become the traditional form of marketing strate - Automatically Efficient
The strength of email marketing is in the return for little outlay. What this means is that addition - A Glossary Of Email Marketing Terms
Email marketing as a discipline comes with both its own specific technical terms as well as those it - How To Avoid Hiring Wrong Social Media Marketing Agency
I assume you know what is social media, and you are looking for a social media agency since you came - Effective Email Campaigns
Email campaigns need a very close link between designs and tracking data since the data will tell us
Most viewed articles in this category:
- Email Marketing - Why Do Open Rates Go Down Over Time?
How to Keep Your Open Rates HighThis is something that happens through a wide scope of actions, and - List Building - Why Do You Open Your Emails?
Think about this - if you open your email box and there are 100 emails from marketers, are you going - Ezine Software-Overview
Ezine's are very useful in getting you that all important traffic but not everybody knows how exactl - What's Your Company's Email Policy?
Well, there is, and if your company doesn't have one you are not only risking the professional image - Email Marketing: Seven Reasons To Love It
We're all aware of the negative side of email marketing, thanks to spam. However, the abundance of s - Email and Online Marketing Copywriting Secrets
Here’s what we’ve found works best. Use these tips properly and your results will - The danger of email marketing
Email is a good way to stay in touch with customers because when people come online, one of t - A beginners guide to ISP Inbox Delivery
We’ve discussed blacklisting, I wanted to spend some time looking at where the rubber hits the - The Thin Line Between Email Marketing And Spamming
A very fine line demarcates spamming and bona fide email marketing, and most of the time, either kno - 8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes wil