People consider out-of-doors dynamic signage is expensive and so they look for a affordable easy to use solution, however there are more than a few issues ahead of them, find out how to defeat the horrors and have a successful solution.

There are many decisions to make, so let us seek and take out any possible evils so you have a reasonable marketing solution that will make you an outstanding return on your investment.

Display.
This is one of the vital parts of the jigsaw, so depending upon the setting it is going in you have to settle on the size of the monitor, then from there you have to pick out from either an LCD or plasma flat screen screen. People have tended to acquire LCD monitors due to the higher heat output of plasma screens, yet with the new generation of plasma monitors this is no longer an issue and there is little to choose from between the LCD and plasma units, it is just down to cost. Approximate cost $999.

Ads delivery.
The next part of the chain is how the media are going to be displayed and updated, here there are some essential options and getting it wrong can result in a much less of a return on investment, the alternatives are:

Networked ads players.
Hard wired media players, these are a hard drive that will accommodate the content in a dynamic format and connect to the display, (just make sure the screen has the relevant connections for the content player before you buy it). Media is upgraded by connecting the player up to a network cable and running this back to a central point generally a workstation room so that the audio visual manager can log in from any setting and update fresh media throughout the network, this is ideal if you have 1 or 1001 screens in a network. Approximate price $689.

Wireless media players.
Comparable to the networked players, but this time instead of having the outlay of engineers fitting data cables to each screen, this time these players have a built in receiver that can log on to a secure net connection for updates. Originally these are more expensive however these will generally pay for themselves if you are installing more than 6 monitors in one location. Approximate cost $889.

LCD enclosure.
Many people think that they can fit a monitor in a isolated location with a slight potential risk to vandalism and the equipment will stay in service. The headache takes place when the monitor the most significant piece of the puzzle is smashed, this can arise from people throwing baseballs, stones or other items at the screen, you know you self how easy it is to smash a flat screen. How many of your friends with young children have had a smashed monitor due to the fact the child lost grip on the controller and the bang on the screen causes it to be ruined - so think about this as a luxury but if you do not protect your investment how much budget will you lose having to reinstate the smashed screen with a new one and then you will realize that it needs to be protected and buy an LCD enclosure. Approximate cost $1199.