Opening A Dollar Store - Fuel Prices Can Affect Sales


by Bob Hamilton - Date: 2007-04-10 - Word Count: 392 Share This!

As fuel prices creep higher and higher, the quick trip to the store that consumers took in the past now means much higher transportation expenses. Some consumers will ignore the increases while others will change their shopping habits. If you are opening a dollar store it is important that you do everything possible to minimize the impact on sales that this can have on your business.

When first opening a dollar store commit to carry the essential products that your customers want and need whenever they enter your store. What those products will be may vary from store to store. However in most cases it will include daily needs such as toothpaste, deodorant, household paper products and cleaners. If you are located near business office buildings it will also likely include items such as pens, pencils and paper. Find out what your customers want and need and stock those items.

Never allow your store to run out of the core products that you identify. There is not a bigger turnoff than for a customer to make a special trip to your store and then find that you have allowed items that were expected to be in stock to run out. With the costs associated with transportation customers will be even more unhappy with you when this happens. When opening a dollar store never allow this to happen.

As you are opening a dollar store think about the things that you can do to attract customer attention. Add eye-catching banners and special seasonal merchandise to attract attention. Rotate store merchandise frequently so customers begin to expect that you will always have something new and different when they come to your store.

Do everything possible to make the shopping experience pleasant for your customers. Be sure that you pay attention to store lighting and music as you are opening a dollar store. Aesthetics will pay big dividends as your store becomes established. People will want to come back time and time again.

Are you opening a dollar store? As fuel prices creep ever-higher it is important that the entrepreneur invest the time to really understand the steps that can be taken to make their store the one that customers are willing to pay the extra transportation costs to visit. Have the right products always in-stock. Create a great shopping experience. Keep your shoppers coming back.

To Your Dollar Store Success!


Related Tags: fuel prices, sales, opening a dollar store

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