5 Effective Ad Strategies
Placing ads in newspapers, magazines, and other publications is an important part of any business's marketing efforts. However, not all ads work they way you want them to. It takes some planning to create a good ad. You have to know who your ad is targeting, where to place your ad to reach those people, and how to get their attention. There is a lot that goes into creating an ad that increases your profits. However, there are some proven techniques that can help you out.
Here are some basic strategies for creating effective, profitable ads.
1. Give Your Customers a Benefit
One of the best ways to grab the reader's attention is to tell him - in the headline of your ad - how you can help him. You can do this is a variety of ways, but one good idea is to use a "how to" tagline in your headline. For example, have your brochure printing headline read, "How to Increase Profits in 10 Days." Telling the customer how your product can benefit him is a very good advertising strategy.
2. Ask a Thought Provoking Question
Another good strategy is to ask a question that will grab the reader's attention. Something like, "Are You Sick of Living Paycheck to Paycheck?" might entice the reader to look into your ad a bit more closely. Try to ask questions that pertain to your target customers.
3. Keep it Short and to the Point
Do not try to say too much in your ads. Often (especially in the case of classified ads) just one or two lines will be enough. Decide who you are targeting (your target customers) and how you are going to attract them (your headline). Then say in the most direct, straightforward way you can think of. Not only is this more effective (customers usually have short attention spans) but it saves you money, too.
4. Provide some useful or intriguing information
Offering up some free advice or information is a good way to get the attention of readers. For instance, your ad might start with the sentence, "5 Ways to Reduce Energy Costs". Then proceed to tell them how they can get this information. If you use a provocative enough question, many customers will contact you just to find out more.
5. Give Something Away
You could also try giving something to your readers for free. This does not have to be anything big or costly. Design some full color brochures and offer a free brochure to anyone interested in your ad. Or do a color printing of a booklet, and offer that as the bait. Just the fact that you are willing to give something away for free is usually very attractive to customers.
For comments and inquiries about the article visit: Full Color Brochures, Brochure Printing
Related Tags: brochure printing, online printing company, full color brochures
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Many Different Content Management Systems Are Available ( Cms)
At this time the rule is that going to the content management system open source and a commercial. H - Establish Your Credibility Online
Shoppers are now careful these days. They are more conscious that there are fraud sellers lurking on - Make Money Online Fast - Is It Possible?!
When you see the phrase "make money online fast" you may wonder to yourself, is this for real?! And - What Is Auto Traffic Avalanche?
Many people is talking about this great tool, and that became an excellent software, that can genera - Beginners Guide To Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opini - Say No To Just Having Enough To Get By...look For Wealth After A Fixed Paycheck
For the last year, I am proud to say that my regular weekly salary was earned through direct deposit - How Outsourcing Works - Hiring An Outsourced Virtual Assistant
Outsourcing is a proven means of helping businesses cut resource costs while getting the same level - How, Where Should You Start And Get Paid In Affiliate Marketing?
Before internet, freelance jobs like insurance, network marketing and real estate used to be the onl - Saratoga Builders Help You Make Informed Decisions
Numerous American central heating designs implement a furnace which blows forced hot air by means of - Basic Features Of A Good Web Hosting Plan
There are a few features that you should look for when you are picking a good web hosting plan, ther
Most viewed articles in this category:
- Tools for Adsense
If you're just boarding on the AdSense train, and looking to find a quick way to make the profits yo - Information Products - Your Action Plan
If you've been thinking of writing your own information product, here are a few tips to help you get - Are You Missing Out On This Method Of Generating Instant Cash?
If you have not yet heard of Bum Marketing, you're missing out. It's a great online marketing metho - How to Find a Home Based Business Internet Opportunity Thats Right for you
Copyright © Jagraj Gill http://www.payitforward4profits.com/jaggiegill Finding the right hom - Can It Be True? Can You Really Use The Internet to Create Money?
Is it hype? Or is it real? Is dramatized and exaggerated? Or can I really use the internet to cre - How to Create a Virtual Grand Opening
Copyright © 2007 Donna Gunter Grand openings and ribbon cuttings don't have to be limited to bu - What Is The Hottest Product To Sell Online
After going through a survey from all the internet Guru Alex Mandossian, Armand Morin, Derek Gehl an - Web Based Employee Time Clock
The power of the internet is in its connectivity. Many people think that the internet is great becau - Driving Hordes of Traffic to your Site
Getting enough traffic to your site is the overwhelming problem for anyone new to Internet or Affili - So You Want to Start an Online Business Part Two - Analyzing Keywords
Analyzing Keywords Continuing on from Part One of 'So You Want to Start an Online Business'; we wil