Santa Claus, The Tooth Fairy and Mesothelioma? Adsense mythsdiscussed. Author: Chuck Crawford

Everywhere I turn these days I'm seeing ads for websites beingsold proclaiming that they've optimized that particular site foran outrageously priced keyword, such as Mesothelioma (a cancerof the lungs caused by asbestos). In fact, I'll bet that if youdid a search at this very moment on EBAY, you would find atleast one auction for such a website, probably claiming thatyou'll make thousands of dollars a month with it if purchased.But don't send them that Paypal payment just yet, you might wantto read a little further.

In fact, some companies and law firms ARE paying upwards of $100for specific keywords in the Adwords program, but that does notmean that you, as an Adsense publisher, will receive anywherenear this payout per click. In fact, you may end up beingseverely penalized and paid very poorly for that search phrase.

Let's do another search. Hop on over to Google and search theterm "Mesothelioma". As of this writing, there are over 5million results. Just a few months ago there were far less. Allthis tells me is that many believed the hype, and are nowcompeting for a very small market. Won't they be surprised whenthey find out how much that click actually pays. I'll bet it'sless than a buck.

Let's understand one thing. Google is smart. Period. They havespent a truckload of money in developing this program. And theyhave made BILLIONS from it. If you had something that was makingyou several billion dollars a year, wouldn't you work hard toprotect the customers that were paying you? You can bet Googleis, and they are watching your web traffic's quality closely. Ifyou've put up a page that is worthless to the surfer, worthlessto the advertisers, and just plain worthless overall, you willbe penalized for it financially.

The fact of the matter is, there's a reason why advertisers arewilling to pay an extreme cost per click for certain terms. It'sjust that there aren't very many searches for them. Some termsmay only have 100 or less searches a month, internet wide! Sothese advertisers are willing to shell out the dough in order toget that tiny market.

But it's just not smart business for the little guy to chasethese terms. There are a ton of terms out there that pay between$1 and $5 per click that are an absolute goldmine. For example,one of the terms on this site: http://www.thegiftedone.com doesquite well for me. Does it pay in the triple digits? Of coursenot. But I'll take the smaller paying keywords every time. Thereare more searches overall for them, and more people actuallylooking for the content I have to offer. The result is clear.More clicks, more money.

My advice to you on this is simple. Quit chasing the myths, quitsearching for that one word that's going to pay you $500 aclick. Focus on building strong websites that are informativefor the surfer, and more importantly, productive to your bottomline. Then build as many of them as you can. In time you'll seejust how far a PPC program like Adsense can take you, but onlyif you work for it.

If you would like more information on Affiliate Websites and PPCprograms like Adsense or Yahoo Publisher Network, I have set upa forum at http://www.affiliatewebsitedesign.com . It'scompletely free and full of information regarding promotion ofPPC targeted websites. I hope to see you there soon!

Till next time, Chuck Crawford http://www.magicanswers.com