Eyemapping Technology - You've Got High Tech Mail
Eyetools has two email services. The first one discovers whether your key message is getting through and is tested in an email client. The second one is for email campaign optimization of landing pages. That way you can see how your offer performs from email open to landing page. Their pricing ranges by a per person cost to a ten person group study cost. Most of their clients want data collected as a group of people open their email and see what they click on as well as see what they are drawn to once the do reach their landing page.
Once a person gets to the landing page heatmapping can again be used to see what the reader is looking at first and what they are likely to click on once they make a decision. Eyetools has done some extensive research on search engines like Google in uncovering what they are calling their "Golden Triangle". This "Golden Triangle" is the study of how heatmapping verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through in Google.
Last but not least if your company is interested in doing your own studies in-house, Eyetools can supply you with the necessary equipment needed to do the same type of heatmapping research. Currently they feature two particular products, The Tobii 1750 eye-tracker and the Tobii x-50 eye-tracker. The Tobii 1750 is a fully integrated monitor that can do the heatmapping all in one unit. The x-50 is an eye-tracking camera that mounts on top of any monitor but has to be calibrated each time it is moved.
So, would you use or encourage your company to use such a service before you sent out your next email marketing campaign? With all that is going on to attract and keep people reading emails, I say yes, with my eyes wide open.
Related Tags: email marketing, email, landing pages, high tech email, eyemapping
Jeffrey Alexander Brathwaite, aka "JB" is an Internet Technology Coach, Speaker, Trainer and Broadcast Email Expert. http://www.broadcastemailexpert.com. JB prides himself on helping small to medium size businesses that are frustrated with dealing with the Internet. If you are having problems trying to deal with Email marketing and distribution, Search Engine marketing or just getting your own website off the ground the right way. Please go to our website http://www.2thenextlevel.com
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