Does it generate as much business as you'd like it to?

Does it generate enough leads?

As you're reading this article, I'm guessing that business could be better. Well, if you want to build, promote and profit more from your website here are three vital considerations that will help you do so:

1. Make sure your website has a 'most wanted response'
2. Promote your website continually
3. Build trust in you and your website.

Let's see how we go about putting those considerations into action.

1. Make Sure Your Website Has a Most Wanted Response

A 'most wanted response' is simply another way of describing the main purpose of your website.

So, if your site sells goods, then which items do you most want to sell? If you run a content site, supported by affiliate programs, then which affiliate programs do you most want to promote? If your site sells some kind of subscription (or membership) service, then do you make it easy for people to subscribe from any page on your website?

In other words, what is the 'point' of your website.

Once you fully understand what you want your website to 'do' then simply design or redesign it with that purpose in mind.

2. Promote Your Website Continually...

It is important to promote your website and to continue doing so. Don't bother trying out hundreds of promotion strategies, as most of them are ineffective and you'll only dilute your efforts. Instead, concentrate on important website promotion strategies and do a few of them well.

Here are a few strategies to get you started:

- Get listed on the major search engines and directories. These include Google, Yahoo! and MSN and important directories can be found at StrongestLinks.com

- Get involved with article marketing. It's a long-term strategy that really does help promote your websites and your own expertise. EzineArticles.com is a great place to start with both learning about writing articles and learning how to promote them

- Understand the who, when and why when it comes to your site visitors. Track their movements. Know your visitor. Know which search terms bring visitors to your site, and which pages they leave from

- Build incoming links to your site. You could start with swapping links, but it would be better to write articles (see above) or for you to try and get your links on so-called Web 2.0 websites (this is known as social media optimization)

- Advertise on pay per click search engines like Google Adwords

- Continue to create (and promote) new content. Blogging is a great means of doing this.

3. Build Trust in You and Your Website

So, you want to sell online?

Well it isn't that easy I'm afraid.

One of the first things you must do online is to get people to trust you and your online business. And with thousands upon thousands of websites available and constant fear of internet fraud, it often takes time. There are, however, a variety of methods of building trust. I'll cover two methods here:

- Offer invaluable and relevant information, free, via repeat contact if at all possible. (This is sometimes known as follow-up marketing.) In other words, offer a free ebook, email course or report to your site visitors - show them what you know!

- Write a well-informed blog. Not only do you satisfy the need of creating new and timely content, you also get a chance to show off your expertise.

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Doing business online is not rocket science. Simply know the main purpose of your website and effect that purpose; continually promote your website; and make sure your site visitors start to trust you. Do these three things correctly and soon you will be doing *more* business online.