This is probably one of the most important lessons I have shared with business people this year.

Do you want to know the secret of becoming Immortal in Business?

You leave behind a legacy that outlives you and your business. Your business becomes a vehicle for giving you AND others a level of freedom.

How do you reach such success to be able to do this?

You find a way to turn your passion into profit for a purpose.

Passion is the starting point to all great successes and happiness in life. The business owners who thrive are driven internally by their love for what they do. If you have ever found yourself lacking motivation it's because you have lost your passion for a moment.

Your passion can come from the strangest source. It doesn't have to be your product necessarily. It can be the Team work. It could be the success of your customers as a result of dealing with you. It can be training others to succeed.

Whatever it is, stay focused on that passion and act on it daily. You will notice it becomes effortless as you get into the "flow".

This "flow" is something many sportspeople speak of. Business owners can access the same power.

But turning your passion into profit is another thing. To do this, you must combine your passion with your strengths. Without your strongest talents and skills being naturally used, your passion can leave you running around in circles like a motivated dog chasing its tail.

You see, I have a passion for music. The problem is I'm not highly talented in music. So for me to pursue a career in it would be foolish. We all have passions in many areas. To succeed you need to work with your greatest strengths.

One of my other passions is for business. I love the psychology of selling and marketing. Thankfully, it is also one of my greatest strengths. You must get clarity around your own strengths and passions to truly experience freedom, wealth and happiness.

"Success becomes a natural consequence of combining your passions with your strengths."

Delegate what you are not strong at and give it to someone who is.

Every minute you invest working on something you are passionate about is a minute well invested. Every minute spent doing something that you don't enjoy or aren't very good at is doubly wasted.

You lose the minute you could have invested on your own passion. And you lose a minute of someone else's life by not giving them the opportunity to work with their strengths and passions by delegating it to them.

Ever notice how many people are running around working on projects or jobs they don't like. If we all began to develop a deeper understanding of this, we could collectively begin to change it. And it all begins with you and me.

I hope this helps give you some clarity as you enter the New Year.

Since this is the final time I get to chat with you this year I have an extra gift for you.

Free 18 Day Online Course from one of the World's Best Thinkers
Just go to http://www.scottgroves.simpleology.com/?cellwireless

This is a powerful course that can triple your effectiveness in as little as 15 minutes a day. It's very powerful and very simple. Enjoy it as a gift from me to you. It won't cost you a cent to get the 101 course if you use the link I set up for you above.

I wish you all a Merry Christmas and may you enter the New Year more focused and more driven to make a difference than ever before.

Think BIG! Act BOLD! Have FUN!

Your friend,

Scott Groves