Sales Letter Writing
- Date: 2007-01-19 - Word Count: 281
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When writing a sales letter, it is important to have a good attitude in order to sell your product or service, because the reader will want to know why they should spend their valuable time reading the letter. Therefore, you need to provide clear, specific information that will explain to the reader why they should be interested in buying your product or service. Sales letters usually have a four-part strategy:
• Catch the reader's eye: it is very crucial in a sales letter to attract the reader's attention or else you will probably fail to sell your product or service
• Describe the product or service you are trying to sell
• Convince your reader that your claims are accurate: back up your comments with research and facts
• Give the reader opportunities to learn more about your product or service: provide the reader with a phone number, a Web site address, or some way for them to seek out information on their own.
• Catch the reader's eye: it is very crucial in a sales letter to attract the reader's attention or else you will probably fail to sell your product or service
• Describe the product or service you are trying to sell
• Convince your reader that your claims are accurate: back up your comments with research and facts
• Give the reader opportunities to learn more about your product or service: provide the reader with a phone number, a Web site address, or some way for them to seek out information on their own.
Keep these basic components in mind: The image, if used, is near the headline. It helps to catch the reader's eye. The headline is usually 3 - 30 words long. It grabs the reader's attention, and tells him what the ad (sales letter) is about. It makes a promise regarding what the item you are selling will do for him. The sub-headline or lead paragraph is optional. Sometimes it's used to expand the headline. (More on the sub-heading later.) The body: it expands the theme, fills in details, offers proof, and shows how you plan to fulfill the promise you made in the headline. The closing, or call to action, urges the reader to take the next step you want him to take.
Related Tags: copywriting, sales letter, sales letters
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