Internet is becoming a very competitive place to promote any products. That is why cooperating with other webmasters to exposure a website is a very important activity one should accomplish today. Reciprocal linking is one of the oldest and the most popular strategies you can put into use.

Here are some benefits you could gain by exchanging links with other website owners:

- Search engine spiders can find your website and get it indexed.
- Your website could gain better position in search engines.
- You could get direct visitors from your partners' websites.

If you are agree with me that reciprocal linking is beneficial, I think it is not wrong to give more benefits to your link partners, people who have helped you in expanding your business on the internet. The concept of "overdeliver" should not only be implemented by adding extra bonuses in your main products.

The first thing you can do is by building inbound links to your link directory. You can do it by submitting articles to article directories with a direct link in your signature that points to your links page. Actually everytime you submit an article to article directories you have a chance to build inbound links to any webpage you have, not only to your homepage. If you hate writing you can use private label articles or take some parts of a private label ebook. Just don't forget to make the articles as unique as possible.

There is another way you can do to help the sites that you have exchanged links with. Instead of creating a link directory that looks like a link farm that only contains a list of links, try to add one or two paragraph on the top of each of categories/subcategories. Consider to use reciprocal linking software like LinkMachine or eSyndicate that allow you to do it. Use private label articles if your link directory consists a lot of categories/subcategories. But remember that besides you should rewrite the articles, make sure the contents are relevant with your categories/subcategories.

Similar with other things in this life where there will be a reaction for every action, there are also several things that could happen if you help your link partners by following the tips above.

First, the more inbound links you build to your link directory the easier will be for you to swap links with others. Every webmaster has different rules in accepting their partners. Many good websites require that their links will be placed on a web page which is already listed in big search engines and/or has a minimum PR requirement. Submitting articles to article directories could help you overcome this problem.

In addition, people will be more confident to trade links with you if your link directory does not look like a link farm. Just treat your link pages like your "real webpages" by adding a short of description on each of them.

In summary, if you are running a business on the internet with the "helping others spirit", why don't you start it by helping your own link partners? Don't be scared that people will leave your website and go to their sites. However sooner or later they will leave your website, no matter how good it is.

Happy helping ...