Are Promotional Gifts A Complete Waste Of Time?
- Date: 2007-04-27 - Word Count: 379
Share This!
Why spend money on promotional gifts in the first place?
Well, promotional gifts are an effective way to attract new clients to your firm or company. Believe me, the benefits are very rewarding. For example if you are giving a sales pitch to a group of potential clients; if they beforehand have received a promotional gift then they are more responsive to your attempt for a sale. Now, there are both internal gifts and external gifts. Internal gifts are for staff in your company; and external gifts are for people outside your company. Internal gifts can do wonders for moral and loyalty, but when it comes to gaining clients and additional business, the external gifts are a must.
What kind of promotional gift should you buy?
When talking about external gifts, you should focus on your potential new client or more accurate the person that you have to deal with. The buyer is not always the owner of the company he or she represents. That person has an agenda for dealing with you. Find out what it is. Why is he or she interested in your company, and what benefit can he or she gain from doing business with you? What products or features are they looking for? Choose a gift that fits his or hers agenda. Knowing your buyer is the key to picking the right promotional gift. Promotional gifts come in a whole hosts of guises from wine and hampers through to traditional items such as promotional mugs, pens, mouse mats, umbrellas, conference folders, clothing and bags, the range is massive and as such there is sure to be a gift to suit virtually any marketing strategy.
How expensive a promotional gift should you get?
Your company gifts should be relative in value to your expected profit from your new clients. For example: if you build houses, then a pen would be of to little value compared to what profit a new client would payoff. Free floors or carpet in the house would be a better choice; and for a potential new client it would be of huge value.
Final word on promotional gifts
I think the benefits for you are reflected in this article. Choose your promotional gifts wisely, and cash in on the impact it will have for your business.
Well, promotional gifts are an effective way to attract new clients to your firm or company. Believe me, the benefits are very rewarding. For example if you are giving a sales pitch to a group of potential clients; if they beforehand have received a promotional gift then they are more responsive to your attempt for a sale. Now, there are both internal gifts and external gifts. Internal gifts are for staff in your company; and external gifts are for people outside your company. Internal gifts can do wonders for moral and loyalty, but when it comes to gaining clients and additional business, the external gifts are a must.
What kind of promotional gift should you buy?
When talking about external gifts, you should focus on your potential new client or more accurate the person that you have to deal with. The buyer is not always the owner of the company he or she represents. That person has an agenda for dealing with you. Find out what it is. Why is he or she interested in your company, and what benefit can he or she gain from doing business with you? What products or features are they looking for? Choose a gift that fits his or hers agenda. Knowing your buyer is the key to picking the right promotional gift. Promotional gifts come in a whole hosts of guises from wine and hampers through to traditional items such as promotional mugs, pens, mouse mats, umbrellas, conference folders, clothing and bags, the range is massive and as such there is sure to be a gift to suit virtually any marketing strategy.
How expensive a promotional gift should you get?
Your company gifts should be relative in value to your expected profit from your new clients. For example: if you build houses, then a pen would be of to little value compared to what profit a new client would payoff. Free floors or carpet in the house would be a better choice; and for a potential new client it would be of huge value.
Final word on promotional gifts
I think the benefits for you are reflected in this article. Choose your promotional gifts wisely, and cash in on the impact it will have for your business.
Related Tags: promotional gifts, promotional pens, company gifts, effective promotional gifts, promotional mugs, promotional mouse mats, promotional umbrellas, conference gifts
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional gifts and promotional items company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Using Weights With Yoga - 3 Reasons Why You Should Be Doing It
By putting these two together that you are fulfilling the wants and desires of your respective syste - 3 Elements Of Your Classified Ad That Are Key For Your Success
Classified advertising is still an effective way to promote your products and services. When doing c - 2 Ways To Make Your Next Classified Ad Work
If you want to have success with classified advertising, then you will want to generate a lead. With - What Not To Do When Running Classified Ads
Classified ads are a great way to build your business brand and to get qualified prospects to your b - 6 Tips For Writing Winning Classified Ads
Are you currently running classified ads with little to no response? If so then you may benefit from - Best Ways To Market Your Product
Marketing the products properly to improve the sales rates is very important in any kind of business - Find The Best Digital Printing Services Company
Aside from price considerations, other aspects you need to look into include the company's turnaroun - Choosing Eco-friendly Designs For A Kitchen Cabinet - What Are The Advantages?
You may like the idea of having a bamboo kitchen cabinet if you have an environmentally friendly att - Choosing A Kitchen Cabinet - What You Need To Pay Attention Before Buying
You can turn you kitchen, which is the most often used place in your home, more appealing by install - Supply Promotional Bags To Extend Your Client Base
Although plastic shopping bags and tote bags are the most liked variety, it is worth noting that the
Most viewed articles in this category:
- Color Psychology - Logo Design
When we see colors, we connect with them instantly on a subliminal level. No one can be sure if our - Phonewords - 13, 1300 And 1800 Numbers As Marketing Tools
In the Concise Oxford Dictionary, image is described as "the character or reputation of a person or - How My Father Treated His High Blood Pressure Naturally?
My Father treated his high blood pressure problem in a natural way recently, without any doctor's tr - The Secret to Effective Business Card Marketing
Marketing a business may come in different forms. You may opt for print advertising or cash in on th - Putting Junkmail to Good Use in Your Company
The junkmail that you receive is just tipping over with treasure for you to use in your company. It - Create A Natural Looking Stone Wall With Joint Compound And A Stencil
Interior stone walls are expensive, tedious to install, and needless to say; a back breaking experie - Eyes Wide on the Internet
How could I get tired of advertising seminars or conferences? Not only can I count on scoring - Sports Betting Online
Online betting is just another rapidly growing diversion in the visual community. You will bet on th - Custom Banners Have the Power to Convince Target Audience
Are you eager to inform the masses about your new launch? It is quite obvious that you would really - Quartz Infrared Heaters: What's Not To Like?
In case you haven't heard, quartz infrared heaters are the "hot" item this heating season. Although