Web Site Promotion: How To Find A Niche Market


by Juan Richardson - Date: 2007-02-05 - Word Count: 401 Share This!

It can be intimidating and tough to truly discern where to go and what to go into when choosing a market. But it's imperative to get it correct so that your web site promotion efforts are not in vein.

There are so many factors to take into account. For instance, how much search size could you expect? How much competition is there for that market? Where do you find suppliers that are reliable and cost effective? These are just a few questions you have to ask yourself when choosing a market place.

So how do you start? The best way is to write down at least ten niches that you can think of.

Then go to the Overture Search Tool and select the keyword selector tool. Type one by one your ideas into the search box. And note down the results returned.

Have a look at how many searches are performed for each term and how deep the search is. If you have many levels down that have high searches than you may have a good market. In our example using web site promotion, the search volume starts off high, but tapers down quite quickly below 1,000 searches. It may not be the best market to go into. Overture will only give an idea of search quantity, nothing further. We use a different tool to decide what keywords we will aim for the niche market.

So what is a good search volume? A good search volume for your top keyword is would be between 10,000 and 30,000. This is not too large to be too competitive, but still gives us enough searches to make the effort worth while.

Next, go to word tracker and use their free trial. Once you have logged into word tracker enter your best idea from the top 3. Take a look at the search terms and the search volume. Do the same for the remaining 2 ideas. Based on what you see with the search terms and search volume, make a spreadsheet with the terms for each idea. This spreadsheet will contain all the keywords and search volume for each idea.

This may take you some time, but its well worth it for your web site promotion efforts. Plus you will have it to refer to later. As word tracker will only be available to you for a day if you select the paid one-day version. Next you need to analyze the competition.


Related Tags: internet marketing, website promotion, web site promotion, niche markets

For further advice on how to analyze the competition, please visit our web site promotion articles.

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