You may be familiar with the tale of Everybody, Somebody, Anybody and Nobody - it goes like this.

There are four people called Everybody, Somebody, Anybody and Nobody. When there was a critical task to be done, Everybody was sure that Somebody would do it. Anybody could do it but Nobody did. Somebody was angry that Nobody did it, and Everybody was confused because Anybody could have done the job. Everybody thought that Anybody could do the job but Nobody did what Anybody could do.

Everybody blamed Somebody when Nobody did what Anybody could have done.

Microsoft understands that this scenario is played out every day in our businesses up and down the country. Management and business owners must take responsibility for this state of affairs, it is not the result of incompetent staff it is the result of poor communications and lack of information when it is needed and when it counts - with a Microsoft Dynamics CRM solution you can cure this problem.

Implementing a Customer Relationship Management (CRM) solution empowers Everybody to know what Somebody needs to do, Anybody can pick up the job and Nobody needs to take the blame. There is no excuse for not knowing that something needs to be done, especially when it is at the front-office client facing part of your business and you're dealing with a prospect making an enquiry or an existing customer asking about where a delivery is.

A Microsoft Dynamics CRM captures all enquiries into a business from prospects and customers and allows everyone in a business to know exactly what the status of a customer or prospect is at any point in time, not perhaps real-time but extremely quickly and in a way that traditional reporting methods just cannot deliver.

This repository of front-office client facing activity ensures that when a business is dealing with the most critical asset a business has, its customer base, there is no excuse for dropping the ball. Having available the most up-to-date information on customer activity from disparate parts of your business and made available to everyone that needs it when they need it is one of the most dramatic and obvious benefits to be derived from implementing a CRM solution.

Microsoft Dynamics software empowers a business to make the obvious savings in time and expense looking for client information and the status of an order when Nobody needs to go hunting for information from some unknown individual or location in your business. It is there on their desktop or laptop whether in the office or accessing the information from on the road through a mobile device and it is there when they need it most - usually when a client or prospect is on the telephone and wants to know now.

With a Microsoft Dynamics CRM Nobody can deny responsibility for dealing with a client situation if the information is there at their fingertips, while customers and prospects benefit enormously from an enriched customer service experience. Most importantly, your business benefits from the enhanced customer perception of a greatly improved customer service as your business and its constituent parts are all in the loop as to what is happening with any prospect or customer at any particular time.

To come back to our initial tale, Anybody can do Somebody's job and Everybody is responsible for your business truly becomes a team. As for Nobody, they don't exist anymore and Nobody certainly get's hurt.