The Differences Between Great Marketing And Terrible Marketing
- Date: 2007-01-14 - Word Count: 114
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As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing".
"Me too marketing" is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition's marketing. Instead of demonstrating why their product or service is unique and offers outstanding benefits, they say exactly what their competition says.
For proof of "me too marketing", go to your phone book and look at advertising in almost any category. You can basically exchange the company names in the ads and the ads are identical. Nearly everybody is using the same dull clich
Related Tags: marketing, advertising, copywriting, sales letter, direct response
Peter is the CEO of The Geisheker Group Marketing Company. For more information and a free marketing plan ebook, please visit http://www.marketing-consulting-company.com. Your Article Search Directory : Find in Articles
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