It is the desire of every online business owner to get a lot of traffic to his (or her) website, but this does not happen all the time. The mean reason for less traffic is thought by many to be a lack of 'user friendliness' of the website. Thus, all website designers and webmasters look for ways to make their website customer friendly.

Websites that are over-crowded with loads of information, complex menus, too many graphics and registrations are often not user friendly. Here are some useful ways by which you can make your website customer friendly.

1. You need to pay special attention to the content. The content should be crisp and easy to read. It is best to use a conversational tone while ensuring that the message is conveyed. It is advised to keep all sentences short and putting one idea in one sentence. If paragraphs are used, it's good to make them short.

2. Slogans and logo of your organization should be present in your website. This will do promotion for your website and help people to remember your brand name. This is the way to build up credibility for your website.

3. Keep updating your website with information regularly. Customers will often want to visit your website to search for something new there. So you need to add content that they can look forward to, such as latest products or review of the latest product, etc.

4. The use of too many graphics can make your website slow. Customers will have to spend a lot of time waiting for your website to load. Moreover, too many graphics will also distract your users and soon they will lose their attention. If you are looking for a user-friendly website, minimize the use of graphics.

5. When selling something online, your shopping cart software will play a vital role. Make sure you choose software that has all the latest features. It should be able to accept money through various sources. Also the security aspect should be high as customers handing their personal details will not like it if the information falls on hacker's hands! Lastly, the cart software should automatically calculate discounts, delivery charges, taxes, etc.

4 Tips of the Trade

- Security of your ecommerce operations should be prime concern. Ensure that any software you use is equipped to combat threats from hackers, for instance. Software that meets security standards can protect your database from hacking. Your valued customers disclose their classified information at your site, so make it safe for them.

- Importing database info from existing software to the upgraded software is essential to maintain a normal flow of business. Make sure that the upgraded software allows such an import of database of products, list of clients and other such crucial information. Look for software that can categorize services and products for quick and easy access.

- Calculating shipping, taxes and other charges that are applicable on different products should be done automatically by your ecommerce software.

- Searching clients by name, email address or purchase record should be available, advantages that you may want to look for in ecommerce software solutions.