Online Business - Evaluating Your Website's Performance
- Date: 2007-04-26 - Word Count: 321
Share This!
Website statistics and affiliate sales figures are essential for evaluating the effectiveness of your affiliate programs. Before you start recording and analyzing data, it's worthwhile to know what statistics you're trying to calculate - and why. Following are some of the key questions that need to be answered periodically to ensure the success of affiliate programs.
- What percentage of the website visitors become customers through affiliate programs?
- What percentages of sales are new or renewals?
- What is the average revenue per visitor?
- What is the average revenue per sale?
The most important figure you need to keep track of is the visitor to customer conversion. It tells you exactly how well you convince your visitors to buy your affiliate products. Average conversion ratios for affiliate programs range between .5 and 1.5 percent. Anything above 1.5% is really good. This figure, however, indicates the total conversion for all the affiliate programs. If you promote more than one affiliate program you need to also calculate the conversion rate for each of the programs.
Knowing how conversion rates compare between programs is useful when deciding how to direct your promotional efforts. For example, if you discover that Program 'A' converts at 1% and Program 'B' converts at 2%, it might be time to spend more time and effort to promote Program 'A'. Most tracking software would give you detailed information about each of the affiliate programs promoted on your website.
All affiliate programs that have a low conversion rate should be dropped. While this may seem like a lot of work to go through to track your site's performance, it really is a worthwhile endeavor. Once your tracking mechanism is set, and you've done the inputs a few times, you'll be surprised at how simple it becomes. In fact, you may find that eventually you look forward to 'adding things up' at the end of the month to get a clear picture of where your affiliate business stands.
- What percentage of the website visitors become customers through affiliate programs?
- What percentages of sales are new or renewals?
- What is the average revenue per visitor?
- What is the average revenue per sale?
The most important figure you need to keep track of is the visitor to customer conversion. It tells you exactly how well you convince your visitors to buy your affiliate products. Average conversion ratios for affiliate programs range between .5 and 1.5 percent. Anything above 1.5% is really good. This figure, however, indicates the total conversion for all the affiliate programs. If you promote more than one affiliate program you need to also calculate the conversion rate for each of the programs.
Knowing how conversion rates compare between programs is useful when deciding how to direct your promotional efforts. For example, if you discover that Program 'A' converts at 1% and Program 'B' converts at 2%, it might be time to spend more time and effort to promote Program 'A'. Most tracking software would give you detailed information about each of the affiliate programs promoted on your website.
All affiliate programs that have a low conversion rate should be dropped. While this may seem like a lot of work to go through to track your site's performance, it really is a worthwhile endeavor. Once your tracking mechanism is set, and you've done the inputs a few times, you'll be surprised at how simple it becomes. In fact, you may find that eventually you look forward to 'adding things up' at the end of the month to get a clear picture of where your affiliate business stands.
Related Tags: money, marketing, internet marketing, affiliate marketing, free, business, home based, ppc, working at home, earn money online, tim yu, maillinglist
Tim Yuzaki is the owner of www.Online2Biz.com providing information on Creating Your Own Business Online. To get Free "Internet Marketing Guide" & "49 Ways To Find A Profitable Niche Market Instantly!" course, go to www.Online2Biz.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Business Opportunities, Inetgiant Stores - Making Your Business to Achieve Excelling Heights
If anyone passionate to enhance their business to better standards must definitely consider expl - Construction, CONTRACTOR ADVERTISING, MARKETING, LEADS
www.abc123.com Mike Tyson: said," Everybody's got a plan till they get hit"! What's your Pl - Get A Fanbase And Your Website Traffic Will Grow
One of the easiest ways for website owners to get more visitors is to use their daily life situation - Advertising, How To Build Traffic To Any Website You Own
If you own a website chances are you know how important it is to get good quality traffic to you - Home Business, The Difference Between A Home Based Business And A Home Based JOB In Richmond,Va.!
When stay home moms or anyone else say they "want to work from home" that can mean a lot of diff - Internet Marketing, Some possible ways to get accustomed to the internet marketing!
When you look at advanced internet marketing, it may look very tricky initially. However it is n - Keeping Your Ebay Business's Feedback Private
Your feedback on eBay is an essential part of your reputation as a seller. Your feedback profile hel - Internet Marketing, SEO New York - Right Approach To Succeed In Online Business
One of the best platforms to boost your business globally is internet. This is one place where y - Internet Marketing, How Can Benefit For Affiliate Marketing?
Affiliate marketing is different things to different people, but essentially, affiliate marketin - What Is The Internet Marketing The Key To Website Marketing Success?
Search engine optimization is the key to online website internet marketing and website success. Most
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t
