Principles Of Online Marketing


by Simon Johns - Date: 2010-04-07 - Word Count: 326 Share This!

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At the peak of web media, a famous myth was that world will be changed by robots systems. For example it will be possible to program anything for online promotion of your brand or product, then set them to run your marketing campaigns around the clock and you will be busy in counting your bank cash. Luckily, this myth was broken before it could poison the markets. However, somewhere below it happened to cost a lot.

Marketing always has been a second meaning of hunting customers since it is connected with humans. Even if a new device from a famous cellular company is launched, everybody needs to be taught and trained before start using. Initially, web was just limited to a craze found in teens and adults however later on with rapid evolution they seek to get vital information about any topic concerning them beside managing their business activities better. Without accessing web resources nothing can be automated. You have to take action to communicate people, know them better and also show them a caring attitude in order to let them spend their money to buy your products or services.

In online marketing "80 percent of work is controlled through personal communication and 20 percent is controlled by software" The 20 percent means researching and analyzing for targeting your prospects in such way that you can communicate with them to build a trustable relation. There are many softwares available for gathering stats and facts which help you targeting a specific area or segments of web users. Those which have limited in functionality are less expensive and highly advanced are quite expensive.

The personal work in online marketing includes:

· Rich and specific content creation
· Link baiting
· Optimizing targeted keywords
· Search engine optimization
· Pay Per Click programs
· Organizing events online
· Social Media Optimization
· Creating blogs posts
These are most appropriate areas to serve your efforts and energies into and here you can boost and produce the potential need for your business growth.


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