Business Slogans Are The Front Line Of Your Marketing Efforts


by Bali Tom - Date: 2010-10-03 - Word Count: 424 Share This!

As one of the main elements of your marketing strategy, a strong business slogan is not something to be taken lightly. Even though it's just a few words, it's as important as your graphic logo. Like a logo this phrase should sum up not just your business, but convey attitude and abstract qualities that set your product or your business itself apart from the competition. Slogans are deceptively simple and arriving at a strong one that will amplify all of your marketing efforts is more difficult than it may seem at first.

This is not to say that you need to hire an expensive advertising firm to think of a good tag line for your business. All you need is a spark of inspiration to come up with something catchy and memorable. That spark could potentially come from a friend or family member: ask people their opinion and someone might deliver a winner.

Analyzing famous business slogans is a good way to come up with a motto that will apply to your business or product. What do "Just do it" (Nike), "All the news that's fit to print" (New York Times) and "Where do you want to go today" (Microsoft), for instance, all have in common?

First, they involve the reader. The critical first step in turning a member of the general public into a customer for your business is involvement of this sort, gaining a foothold as it were in the minds of people who you believe would be interested your product if they could just be made aware of it.

Secondly, they are brief and they capture a single simple notion. You can't do too much with just a few words, at least in terms of what you can convey literally. It's more important for a slogan to be brief and have impact than it is to be too complex and diffuse in its effect. There is time later to elaborate on your business or your product; the function of the slogan is simply to grab attention in a seductive way.

Keeping these two simple qualities of successful business slogans in mind as you attempt to create your own will get you off to a good start. Remember that in the end if a particular slogan doesn't seem to be getting the response for which you had hoped, you can change it. In fact many large companies (Coca-Cola for one) change their slogan every couple of years on purpose, just to convey a freshness and novelty that you would like to associate with your product or company.

Related Tags: business logo, business slogan, business slogans, business motto, business tagline

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