Quick List-Building Technique For The Online Marketer
"The money is in your list!"
If you have been doing any form of marketing, whether you are dealing with products or services either online or offline, you would agree that that phrase would probably have established itself as the number one rule for all marketers to live by. This is simply because without a mailing list, you would have nobody to whom you can promote and sell your products or services.
Various statistics have shown that based on the 80:20 principle which says 80 percent of most sales come from 20 percent of your customers;out of 20 people who come into contact with your sales effort, only 12 would show some interest. These people are now your prospects. Out of those 12 prospects, 8 would probably be inclined to buy but only 2-3 would actually end up being customers. Although these numbers may just be statistical averages based on the above principle, they are decent enough by any marketing campaign standards.
However, when you add to that the fact that most sales come between the 4th to 8th contact with the prospect, it becomes obvious that there needs to be a way for you to keep in touch with the visitors to your site for such number of times.
For the online marketer, this can be accomplished through an opt-in list. What it is exactly is basically a system set-up to capture contact details of visitors to your web page. On this particular web page, visitors would be presented with a choice to leave at least their name and e-mail address to enable you to follow-up on them.
So for those who are looking to start their online business, needless to say, building an opt-in list is something to focus on as it is the lifeline to any online business. Without it you will not be able to contact your prospects. You will also not be able to follow-up on their interest with your initial offer and neither will you be able to inform them of any similar or future product offerings which they might be interested in.
Basically, looking at the 80:20 principle mentioned earlier, you will not even have the 12 prospects without an opt-in list. You will just have visitors.
So what happens after your visitors have opted in? This is where it gets interesting because once they do (opt-in) they become your subscribers or V.I.P (very interested prospects!) in your mailing list and most importantly, you then have the opportunity to convert them into customers/buyers. If you want a broad customer base, you will need an even b-r-o-a-d-e-r subscriber base. How broad? Just look at the 80:20 principle again. The average conversion rate for mailing lists these days vary between 1% to 3.5%, so having a subscriber base of 10 to 20 would probably not cover your basic expenses.
But how do you go about getting people to sign up as subscribers in order for you to build your mailing list? The answer is simple. You have to give visitors to your site a 'reason' to sign up and this can be done by offering them something of some perceived value in return. This can be an incentive in the form of, say:
- a discount coupon - a series of newsletters offering free tips or information with regard to the relevant product or service - freebies. An affiliate marketer might like getting free advertising credits, for example - basically anything that your visitors or prospects might want for which they are willing to provide their required contact details.
Related Tags: online business, list building, opt-in list, marketing online
Azlin Abu writes to promote financial independance and self-reliance through internet literacy as she strongly believes that everyone needs to have options in life. Find only the best marketing programs on her website at http://ablenetventures.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Building Your List - 10 Tips On Finding Blogs To Drive Tarffic To Your Blog And Build Your List
One of the best ways to increase traffic, readership, and opt-ins to your blog is through other blog - List Building - The "Secret" To Making Money In An Internet-Enabled Market
You have been told countless times that one of the "secrets" to making money online is to own an opt - Exchange Link
There are various ways to become popular in life and it is always an advantage to your business if y - $7 Reports For Better Mailing Lists And Online Empire Building
In any business, your most valuable asset is your customer list. Online, this translates to your mai - 3 Killer List Building Techniques to Get More Subscribers Immediately
Many ezine publishers have been trying to get more opt-ins by testing many different methods, and if - Online List Building Techniques Part II
When a visitor lands on your squeeze page they are made an offer. That can be a free ebook, an ecou - Online List Building Techniques Part I
If you are not sure if online list building techniques are relevant to you, keep this in mind. Inte - List Building Tips - 3 Cutting Edge List Building Tips
Many people who are new to doing business on the internet are in need of good list building tips in - Top Reasons that List Building can Help You Make More Money
When it comes to attracting visitors and customers to your website, you may be at loss as to what to - Silent Profit Machine - An Honest Review
If you pay attention to the internet marketing world, by now you've probably heard of Alok Jain's "S
Most viewed articles in this category:
- List Building - How do You Correct Dropping Email Open Rates?
How do you correct this? The answer is simple: improve the quality of your free gift. But you must - List Building Techniques for Increasing Subscriber Responsiveness
So what are my techniques?1) Send free offers. Just send an email with the subject line: "A free - List Building And The Successful Entrepreneur
Obviously as an entrepreneur you want to be successful but what if I told you that you are probably - Verify Bulk Email Lists
The internet has changed the world. Internet access has put so many conveniences at our fingertips. - List Building - How to Structure Your Email Campaign
How you structure your email campaign is critical to the level of income you will make from your ema - List Building With the Best Possible Prospects
"The Money is in the List"You've probably read that statement or heard it thousands of times if you - List Building: You Can Build Your List Around Any Business
People often ask me, "How relevant is your list building instruction for professionals who sell our - How To Gain Trust In a Hurry To Get More Opt In Subscribers To Your Newsletter List!
People who subscribe to your email list want to hear from you. They want more information about your - Four Means to Building a Killer List
When working on a killer mailing list to help forward your marketing needs, there are a few things y - Internet Marketing with a Opt In List Building Purpose for a Profit
Internet marketing with a list building focus for long term online income is one of the most amazing