Creating an Effective Opt-in E-newsletter Campaign
- Date: 2007-02-18 - Word Count: 581
Share This!
So what's the distinction between permission based (opt-in) Email and Spam? Opt-in Email means that recipients have signed up to receive information via Email from the sender. Of course, the recipient can also unsubscribe (or opt-out) at any period of time and all messages are plainly defined as coming from a specific and approved vendor or source. Below you'll discover some excellent advice for putting together your next Email/ Newsletter campaign. Tip #1: Avoid spam People detest spam and the more it is abused, the more it is hated. It's as if the sender really thinks they will get a new customer by invading (and therefore insulting) their personal space ? their inbox. Tip #2: Keep the E-newsletter short Most people are already over-dosing on Email. If you want your message read and you're website visited then get to the point right away. Tip #3: Be conscientious Don't abuse your recipients by over-sending messages to them. If admissible, tell them up front how often you'll be sending before they opt-in. Send information that can be used by your customer. Is there a call to action? Is there something they can benefit from knowing or buying? If not, then don't send just for the sake of sending. Tip #4: Links to your site Make certain you provide links to your website, not just to your home page, but send your recipients to pages that are directly referenced in your message. If you're selling a particular product, send them to the product page that describes this product in significant detail (don't forget the call to action from here). Tip #5: HTML or plain text? A standard rule of thumb is, if your target audience is consumers, then many prefer the HTML format, due to the "prettier" graphical content; but, if you are targeting corporate or technical types, the majority of them desire a message that is text only and one that leaves out any/all marketing hype - just the concise facts. When you send an E-Newsletter to your FriendlyWebBuilder.com recipients they have identified if they want to receive HTML or plain text. When you send the message out an "auto-detector" (or sniffer) will strip out any HTML code for plain text recipients so you do not alienate your recipients or send them a message that may be unreadable due to their Email settings. Tip #6: Combination marketing Use different forms of media and contests to get people to sign-up. If you can afford to give away a product for free then people will be more inclined to sign-up if it interests them. After the winner has been drawn, use this as an opportunity to communicate with your opt-in base to let them know and move on to the next campaign. Tip #7: Collect data If possible get your opt-in recipients to provide a little information on the products or services that you offer that is of interest to them. In this way, all of your sends are highly targeted, and therefore more likely to get a response. A short Email form should be sufficient (remember, keep it short). Tip #8: Reporting How successful was your campaign? The good thing with Email campaigns is that they are fully trackable from the time they are sent, unlike other forms of media. This means you can track how many people opened the message, whether or not they clicked on anything, precisely what part of your web site they visited and if they passed it on to a friend.
About the author: Chris Staten has discovered some no nonsense tips on marketing your traditional or internet business on and offline. Also he has discovered a simple tool that can save you frustration if you have your own website or desire one. For exciting details visit: www.friendlywebbuilder.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Sorry, Your Weekly Newsletter is Already Outdated! Let's Get Personal; It's Time for a Make-over
Yes! Gimme! Now! Free! On the Internet, people look for instant gratification. They don't have the - Secret Room Holds the Key to the Battles From the Wild Frontier of Cyber Space
This is a logo designed for Electronic Frontier Foundation (http://eff.org./cases/jewel) in their c - 3 Simple Tips On How to Start a Magazine Publishing Company
Magazine publishing is still one of the fastest growing industries in the country. More people - 3 Simple Tips on How to Start a Magazine Publishing Company
Magazine publishing is still one of the fastest growing industries in the country. More people get - Useful Insights Into Magazine Publishing
Young people today are becoming more enterprising. While they may get into mainstream businesses or - Five Strategies to Build Trust by Electronic Magazine
Lead is important role to run affiliate program. We usually run this business by selling program, p - The Amazing Secret to Keep Readers Reading Without Mercy
Do you know at least 98% of the people who read your sales letter would simply skip it? What if - What is 6th sense?
Sixth sense (ESP) includes the ability to understand the subtle cause and effect relationship be - Ever wondered what happens to us before birth?
Why are we born on Earth?We are born on Earth to settle our give-and-take account or Karma and d - Stop Throwing Away Customers!
I have seen this happen time and time again. Coaches, consultants and other service business owners
Most viewed articles in this category:
- THREE compelling reasons for you to write Ezine Articles
An article is a short manuscript on any topic. If you are online since a while, you might have seen - 12 Golden Ezine Publishing Tips
1. Post testimonials for your ezine on your site.You'll be able to increase your ezine's credibility - Vital Tips to Create Well Crafted Article
At the base of each article you are provided a chance to expand publicity for your online business.T - How to Build Trust Using an Online Home Business Opportunities Newsletter
From a webmaster's point of view, by providing the opportunity for your website visitors to subscrib - Realtors - Is Your Newsletter Increasing Sales?
If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yo - Newsletter Formats - How to Easily Choose the Perfect Format for your Newsletter
When you want to start your own newsletter, you will need to choose a format among different newslet - Four Ways To Grow Your Subscriber List
1. Ezine Directories - One way to get your ezine some exposer and also pick up a few subscribers, is - Top 5 tips to promote your e-newsletter
As a result, companies that offer newsletters are very interested in growing their subscriber list. - Poker 100 signs affiliate agreements with Party Poker and Pacific Poker.
Poker 100 announced today that they have signed an affiliate agreement with Party Poker and Pacific - Surefire Ways to Pack a Punch With Your Ezines and Newsletters
Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your