So you think all you have to do is call a Real Estate Agent and put up a "For Sale" sign in front of your house and buyers will be beating down your door to purchase your home? You could not be more wrong! What you will actually accomplish is a home that lanquishes on the market for months, then proceeds to go through several price reductions due to poor presentation, overpricing, and an inadequate marketing plan.
Why does this scenario sound all too familiar? Because home sellers will take on a task they really do not know much about and fail horribly at doing the necessary legwork required to ensure a profitable home listing. You would never start out for a destination without a specific planned route to arrive at your desired end point would you? Then why would you start the journey of placing your home on the market hoping for success without a strategic marketing plan to ensure a profitable sale of your home?
Knowing and applying the science behind the "Psychology of a home buyer" is the foundation to your strategic marketing plan. In essence, you must think like a buyer in all aspects of how your home is presented, priced, and promoted. That's right, stop thinking like a seller! In order to get your home sold in a timely manner you have to continually be asking yourself "What would a buyer think?" The only perception that counts is that of the potential buyer! If you can master the science behind the psychology of a buyer you will definitely get your home sold in record time. Not to mention your real estate agent will appreciate the extra help. To help you on the way to a swift and profitable sell of your home follow these powerful and timely tips:
1. Get rid of any sentimental attachments you are harboring for your home! Once listed your home becomes a commodity to be bought and sold. Disassociating from your house will enable you to keep a clear and focused approach to the sale with only one thing in mind, doing whatever it takes to get it sold.
2. Overpricing your house is a deadly strategy on your part! No matter how great your home presents to buyers it can never overcome being overpriced. Consider your overpriced home dead in the water.
3. Avoid incompetent Real Estate Agents at all costs! The biggest mistake home sellers can make is signing with the first agent who suggests the highest list price for their home. The right agent will be frank with you and know how to integrate accurate pricing with promotions for a winning marketing plan.
4. Savvy internet marketing is your most valuable tool for presenting your home to potential buyers! Consider this, greater than 80% of new home buyers will start their search on the internet. This is your home's very first impression! Therefore, your home's MLS listing photos will either make or break a buyer's motivation towards your home, in seconds!
5. Presentation, Presentation, Presentation! Home staging is the only marketing tool that gives your home a definite advantage over ordinary home sellers. Home staging is not decorating! It's a tool that when used correctly empowers sellers to create powerful emotions within their houses to establish an immediate, direct connection with a potential buyer. A connection that drives the impulse of buyers to make and write offers. You are not just selling a house, you are selling pure emotion!
In conclusion, regarding today's soft real estate market you can not leave anything to chance. Most importantly, you never want to give a buyer the reason to offer anything but full list price. The success of the deal is in the details. Funny thing about details, they are either working for or against you in the mind of potential buyers. Either way the details are hard at work. What will the details of your home be saying to the next buyer that walks through your front door? Listen, don't let that well qualified buyer get away. And definitely don't depend on that little statue you have buried in the front yard. Or your Uncle Fred who said he would pray for your home to sell quickly. This is a business deal! Plain and simple.
Patricia Davis is author of Stage it Sold, "A Seller's Guide to a Fast Sale." An indispensable guide that educates home sellers on the art of moving their homes from listed to sold in record time. Patricia can be contacted via her website www.stage-it-sold.com This article can be utilized in your publication when left intact and unaltered with the inclusion of this bio box.